Does earning front page rankings for your roofing business just seem impossible? You might be closer to breakaway success than you think. In our latest podcast, Jason and Nolen discuss how to set your brand apart from the rest. If you’ve struggled to make headway with your business online, be sure to listen in!
Helpful Lessons on SEO for Roofers
- Just completing the SEO basics puts you miles ahead of other roofing contractors.
- New companies should focus on GMB, optimized website design, and collecting reviews!
- It’s almost impossible to rank well without using your free Google My Business listing.
- Organic search efforts should only take a few months to start producing results.
Before You Can Compete
Anybody can jump into the online marketing fray without laying the proper groundwork. The backend pages of Google Search results are lined with roofing contractors that thought their SEO preparations were “good enough”. These companies earn little to no website traffic, and they shake their fists wondering why their haphazard efforts have failed.
There’s a bare minimum that every company must perform to rank for their desired services.
SEO Basics to Start Ranking
- Step #1: Claim Your Google My Business Listing
- Step #2: Establish Your Company Website
- Step #3: Build Citation Sources and Collect Reviews
Open a GMB Profile
So what does a dedicated roofing company need to do to start earning business online? First, they need to claim and completely fill out their Google My Business (GMB) profile. This allows the search engine to better understand the location and function of your company. Whatever address you use for the GMB account, make sure all your other citation sources match it!
The profile will request many other details of your business. Fill out as much of the information as you can, and check back on a yearly basis to make sure your data is still accurate. GMB also allows you to post photos and videos of your business and personnel. Try taking some photos of your finished roofing projects to post on your account! You can even use existing materials from your Facebook Business to get started.
Create Your Optimized Website
We can’t stress enough just how important it is to nail your company website! So many businesses put up a cookie-cutter, terribly written website and earn poor leads as a result. If you want your website to do well, make sure you have it crafted by a professional team that knows what they’re doing. A healthy site relies on an organized collection of service pages, keyword optimization, quality content, simplified navigation, lots of schema coding, and review integration.
No single marketing professional can provide all of these aspects, which is why it’s best to rely on a well-rated team. Few other aspects of your online marketing so heavily impact your online lead success! Once you’ve established a well-optimized website, you’ll have the foundation necessary to spring into the rest of the SEO basics.
Citations & Reviews
Create More Listings and Earn Reviews
There’s no greater mark of authenticity than a host of glowing customer recommendations. Client feedback shows trustworthiness, one of the three E-A-T factors that Google analyses when ranking a roofing company brand. Of course, they only way to pull in reviews is to establish listings for your business. As we’ve already mentioned, your GMB account is a great place to start. Google Reviews naturally integrate well with local search results, making your business much more visible.
However, the search engine provides better results when reviews come from a variety of sources.
That’s where citation sources come into play. These companies offer additional venues to list your company address and services, not to mention a convenient way to collect reviews. While some shady companies might push you to list with dozens of obscure websites, it’s best to start with more established brands. The Better Business Bureau, Yelp, and Angie’s List are a few smart places.
Overcoming the Online Competition
We have a saying at the Webmasters, “You don’t have to be perfect. You just have to be better than everyone else.” So far, we’ve covered online activities that will keep you in pace with the rest of the successful roofing companies. Now we come to the SEO basics that make your brand stand out as a clear winner.
SEO Strategies for Winners
- Ask for reviews, all the time.
- Regularly blog on the company website.
- Create and manage a Facebook Business page.
- Take advantage of customer complaints.
We’ve already talked about how important reviews are for your business. Why not ask for them consistently, especially after a job well-done? Our team at Roofing Webmasters gets even more SEO power out of client feedback through a tool called Righteous Reviews. It adds geotagged data that shows Google the approximate locations of all job sites, and even showcases our clients’ roofing projects. While that level of review enhancement is pretty rare, there are a few other tools out on the market that can provide added benefits for all your reviews.
Few roofing companies faithfully add to their company blog, which is why those that do consistently add well-written content are certain to stand out. The best part? You can take the informative material and share them on your social media pages for some added oomph! That’s just one reason to create a Facebook Business page, by the way. The social media platform offers a wonderful place to share information about your business, showcase your latest work, and tactfully address negative customer feedback.
Looking for More Online Leads?
Follow these winning strategies and SEO basics, and you’ll undoubtedly start earning higher rankings for your website. If you’ve been frustrated with organic or paid search however, our team at Roofing Webmasters would love to help. Check out some of resources below! Or call us (800) 353-5758 and arrange a free consultation with one of our seasoned SEO veterans.
More Helpful Resources from Roofing Webmasters
Related Podcasts and Blog Articles
– What Does Google Want for Roofers to Optimize Online? (Podcast)
– How to Show Up On Mapping (Podcast)
– I Don’t Think the Internet Produces That Many Leads | True Client Stories (Podcast)
Services Related to SEO Basics
– Roofer SEO Services
– Website Design for Roofing Companies
– Online Reviews and Reputation Management for Roofers