Roofing Company SEM for Salem, WI
Search Engine Marketing (or SEM) for roofing companies is an incredibly powerful way to gain exposure to new customers. Think about it: the internet is not only the go-to way for most modern consumers to find roofing contractors, but it’s also a 24/7 opportunity for your company to advertise your services and strengths. That being said, if you don’t have a strong, streamlined website for the roofing services you offer, you’re missing out on calls, no question. Let the team at Roofing Webmasters craft your site from the ground up with premium web design and effective SEO so that your business is one of the top listings when customers search locally. We specialize in SEM for roofers in Salem, WI, and we’ll do all the hands-on work that it takes to compete well. Call us today at (800) 353-5758 to learn more!
Free consultations and affordable rates!
Marketing Realities to Consider
Salem, Wisconsin is where 12,184 people call home. Of those 10,710 residents in Salem who use the internet, 5,462 (51%) are using smartphones to peruse online. What does this mean for you? In order to cater to these local consumers, your company website must load quickly and incorporate responsive design to function well on this medium. Otherwise, you’re potentially losing customers to poor web design.
Consider, too, that half of the searches made from these devices are needing service locally, and 60% or more of the queries made will result in some sort of transaction. For a local service provider, this is key! Your internet marketing strategy must include mapping that is managed well to ensure locals know that you’re nearby and available for their service area.
We know that 85% (10,356 people in Salem, WI) rely on searches via the web to find service companies, and it’s important to note that social media can actually play a big role in influencing a potential customer to reach out to a given company for 5,605 (46%) consumers in Salem, WI.
So what does all this mean? We are aware of these realities and will ensure that your social media presence and web design is optimized to meet these customers where they are. With nearly 10,710 (87.9%) people in Salem, WI shopping online, it’s crucial to pay attention to how they shop, and we’ll make sure they can find you as they do!
What SEO Can Do For Roofers
SEO has gotten a bad reputation in the past because methods were used to appeal to search engines while completely sacrificing the user/viewer experience. Awkward keywords littered pages, and seemingly every other word had an unrelated link to another site, creating a clunky site that provided no real value. But those days are gone, thankfully, and these days search engines like Google are looking for the same level of detail and care that we deliver to our customers. They reward with higher rankings roofing websites that provide meaningful content, intuitive design, clean structure, and don’t try to rely on tricks to perform well.
This is the basis of Organic SEO for roofing companies, and this is the approach that we take because we’ve seen it work year after year. Building an SEM strategy for Salem that aims to please both the search engines — so that customers can find you — and the customers themselves once they do find your page is key. Every little detail — from social media and local mapping, to semantic markup and hosting — is overseen by our webmasters, designers, writers, and technology specialists to ensure that your business moves up in the search rankings.
Ready to get started? So are we!
Give us a call at (800) 353-5758 and see how SEM for your roofing company in Salem, WI can truly make a difference in your ability to reach customers and get noticed!