PPC is about opportunity. When a hail storm hits a specific location the demand for roofing contractors goes way up. This demand won’t last forever so roofers must take advantage quickly. Since only a finite number of roofing websites will have organic rankings, bidding on ad space is the only viable short-term option. Bidding your way to the top of Google can help you produce a substantial ROI in hail-ridden areas. Here’s how a hail damage ad looks within an area that was recently hit by hail storms (Menard, TX / March 2019):
Maximizing Hail Storm PPC Campaigns
It’s common knowledge in the roofing industry that business increases after hail storms. But how can roofers most effectively market their services during these windows of opportunity? The answer lies in hail storm PPC. Roofing Webmasters offers hail storm pay per click campaign management to maximize your visibility to areas most affected by the storms, and most likely to require your services. We use maximum efficiency so that your campaign yields the best possible ROI and refrains from any unnecessary spending. Hail storm PPC focuses on:
- Ad Copy: Publishing ads that reference the specific hail storm
- Calls to Action: Giving residents affected by the storm a clear contact source
- Geo-Targeting: Advertising only to zip codes affected by the hail storms
- Landing Page Optimization: Linking the PPC ad to a well optimized landing page that expands on your services
Commercial and residential roof’s can sustain significant damage from hail. With this knowledge, a great way to generate new customers is to target areas recently affected by a hail storm. In marketing, this is known as Geo-Targeting. Hail storm pay per click advertising is an effective way to take advantage of the marketplace using a supply and demand concept. Families and businesses affected by hail storms need your services quickly, and your company needs more customers. It’s a great match that can increase business while assisting people who need immediate roof repairs.
Hail Storm PPC Benefits for Roofers
In paid advertising, one of the most important elements to consider is target demographics. Without context, narrowing down a demographic for roof repair can be difficult. With hail storm pay per click advertising, you know exactly who you’re targeting, and that the probability of lead generation is greatly increased. Geo-targeting allows for ads to be displayed only to specific locations. Zip codes impacted by a recent hail storm can be directly targeted with pay per click advertising. Benefits to hail storm PPC include:
- Cost-Efficiency: By narrowing your target audience, you decrease wasted advertising dollars
- Geo-Isolation: By targeting only zip codes hit by hail, you save dollars that would otherwise be spent on locations not affected
- Measurable Results: PPC data provides insights to help improve campaign performance
- Return On Investment: Spikes in demand create a great opportunity for ROI
Hail storm PPC is a marketing technique that roofing companies can use to jump start their business. The fastest way to grow your roofing business is to target customers who need immediate repair. Since the demand is so high, customers are more likely to take a chance on a newer company, or a relatively unknown company. By doing a good job on their roof repair, suddenly your name starts to travel through traditional word of mouth. Roofing Webmasters can help you get started with your campaign today.
Why Roofing Contractors should try Hail Storm PPC
You might be asking yourself; Should my roofing company try hail storm PPC? If you are a relatively unknown roofing company looking for a way to build your customer base, the answer is yes. Hail storm PPC is a great opportunity to prove your value as a roofing company. Families and businesses requiring immediate roof repair are likely to remember your company forever if you do a good job. It’s a great way to jump-start your business in 2020.
Even if your roofing company is established in the local community, hail storm pay per click advertising can still be an effective option. Since it is a technique your competition might be using, it makes sense for you to market to demographics and areas requiring immediate roof repair. Narrowing your audience is always an efficient way to improve ROI. Additionally, the more you can grow your customer base, the better of your roofing company will be in the long run.