Check out our comprehensive list of the most searched roofing keywords on YouTube.
We used the popular keyword research tool Ahrefs to collect this data.
While Ahrefs is one of the most renowned keyword research tools, it is essential to remember that these numbers are estimates.
The data is only for the United States and does not account for searches in other countries.
|2||metal roofing installation||3,000|
|3||roofing shingles installation||1,900|
|4||installing metal roofing||1,300|
|5||tpo roofing installation||1,200|
|6||how to install metal roofing||1,100|
|8||corrugated metal roofing installation||800|
|9||jerky boys roofing||700|
|10||installing metal roofing over shingles||700|
|11||roll roofing installation||600|
|12||torch down roofing installation||500|
|13||metal roofing installation over shingles||450|
|14||install metal roofing||450|
|17||epdm rubber roofing installation||350|
|18||polycarbonate roofing installation||350|
|19||cutting metal roofing||350|
|20||installing corrugated metal roofing||300|
|22||how to install metal roofing over shingles||300|
|23||gaf roofing installation||250|
|24||roofing a shed||250|
|26||roofing a house||250|
|27||rolled roofing installation||250|
|28||installing metal roofing panels||200|
|31||how to do roofing||200|
|32||shingles roofing installation||200|
|35||diy metal roofing installation||150|
|36||how to cut metal roofing||150|
|37||eric garcia roofing||150|
|38||corrugated roofing installation||150|
|39||metal roofing installed over shingles roofing pro||150|
|41||how to install roofing shingles||150|
|43||owens corning roofing||150|
|46||roofing intelligence part 1||150|
|47||how to install rolled roofing||100|
|48||pvc roofing installation||100|
|50||ondura roofing installation||100|
|51||how to install corrugated roofing panels||100|
|52||spray foam roofing||100|
|53||how to install roll roofing||100|
|54||metal roofing valley installation||100|
|55||install roll roofing||100|
|56||installing steel roofing||100|
|59||peel and stick roofing||90|
|60||re roofing a house||90|
|62||this old house roofing||90|
|63||how to install rolled roofing on a flat roof||80|
|64||the jerky boys roofing||80|
|65||conklin roofing systems||80|
|66||torch down roofing||80|
|67||union metal roofing||80|
|69||how to install steel roofing||70|
|70||how to install asphalt shingles roofing||70|
|71||roofing over existing shingles||70|
|72||epdm roofing installation||70|
|73||metal roofing over shingles||70|
|74||cutting corrugated metal roofing||70|
|75||install rolled roofing||70|
|76||how to install roll roofing on low slope roofs||70|
|77||cougar paws roofing shoes||70|
|80||how to install rubber roofing||60|
|82||installing roll roofing||60|
|83||bad roofing job||60|
|84||installing rolled roofing||60|
|86||diy roofing a house||60|
|88||roll roofing flat roof||60|
|89||canvassing for roofing||60|
|90||frank rizzo roofing||60|
|91||fabral metal roofing installation||50|
|95||alternative roofing materials||50|
|96||union corrugated roofing installation||50|
|98||steel roofing installation||50|
|99||hot tar roofing||40|
|100||how to install metal roofing on a shed||40|
As you can see, the list contains a combination of installation queries, brand queries, strategy queries, material queries, and more.
Unlike Google searches, which typically contain more commercial intent roofing keywords, YouTube searches are dominated by how-to and tutorial-based searches.
Here are some of the roofing YouTube searches that stood out the most:
1) How to Install Metal Roofing
Query: how to install metal roofing
Monthly Volume: 1.1K
People are using YouTube to learn how to install metal roofs properly. This is likely a combination of non-roofers exploring DIY installation or newer roofing contractors looking for context about certain parts of the installation process.
2) Roofing 101
Query: roofing 101
Monthly Volume: 400
Users are using YouTube to find fundamental information about roofing. Non-roofers looking for DIY advice or ways to get into the roofing industry are likely the main culprits of this search term.
3) Roofing a Shed
Query: roofing a shed
Monthly Volume: 250
People are going on YouTube to find information about roofing for sheds. Compared to more common property types like houses and commercial buildings, shed roofing is generally less discussed. We can assume that both roofers and DIYers are using this search phrase.
4) Roofing Sales
Query: roofing sales
Monthly Volume: 150
Sales are an essential part of running a profitable roofing business. As a result, roofers are going on YouTube to find information about sales techniques and strategies. Of course, some of the volume is also likely attributed to individuals who work for roofing companies but do not manually perform roofing services.
5) Roofing Fail
Query: roofing fail
Monthly Volume: 90
Any YouTube query that includes “fail” will return videos of individuals comedically failing at their jobs or professions. In this case, searches are looking for roofers caught on video messing something up. Most searches are likely to be non-roofers looking to laugh out loud at a roofer’s expense.
But as we all know from the popular roofing memes, many roofing professionals are unafraid to laugh at themselves and each other.
YouTube is often an untapped marketing channel for roofing companies. While you can’t expect to enjoy the conversion rates of ranking on Google, YouTube engagement can lead to sales and increase brand awareness and digital marketing synergy.
At Roofing Webmasters, we can help optimize your YouTube strategy in 2023.