Check out our comprehensive list of the most searched roofing keywords on YouTube.
We used a keyword research tool from TubeRanker to compile this data, which accounts for global YouTube search volume.
While keyword research tools provide helpful information, it is essential to remember that these numbers are estimates.
| Number | Keyword | Volume |
|---|---|---|
| 1 | commercial roofing | 1,000,000 |
| 2 | roofing contractors | 1,000,000 |
| 3 | roofing system | 1,000,000 |
| 4 | roofing contractors near me | 402,367 |
| 5 | gaf roofing system | 317,854 |
| 6 | sheet roofing | 119,777 |
| 7 | roofing metal | 88,612 |
| 8 | metal roofing | 85,130 |
| 9 | solar roofing tiles | 75,060 |
| 10 | house roofing | 47,327 |
| 11 | roofing house | 46,712 |
| 12 | roofing | 44,458 |
| 13 | roofing design | 33,229 |
| 14 | roofing sheets | 24,167 |
| 15 | metal roofing installation | 20,362 |
| 16 | best roofing | 20,362 |
| 17 | roofing tiles | 20,139 |
| 18 | shingles roofing | 20,139 |
| 19 | how to install roofing | 18,125 |
| 20 | roofing shingles | 17,905 |
| 21 | roofing work | 17,118 |
| 22 | roofing shed | 17,118 |
| 23 | shed roofing | 16,818 |
| 24 | roofing sheet price | 16,111 |
| 25 | steel roofing | 15,104 |
| 26 | roofing company | 14,097 |
| 27 | roofing ideas | 14,097 |
| 28 | roofing designs for houses | 13,090 |
| 29 | roofing construction | 13,090 |
| 30 | tile roofing | 13,090 |
| 31 | roofing sales | 12,083 |
| 32 | flat roofing | 12,083 |
| 33 | roofing installation | 3,904 |
| 34 | roofing safety harness | 1,681 |
The list contains a combination of installation queries, broad queries, material queries, and more.
Unlike Google searches, which are typically dominated by commercial-intent roofing keywords, YouTube search intent often leans more toward how-to and tutorial-based content.
Here are some of the roofing YouTube searches that stood out the most:
1) Commercial Roofing
Query: commercial roofing
Monthly Volume: 1,000,000
Description:
When users search for a broad term such as commercial roofing, the algorithm cannot definitively pinpoint their intent, which often leads to a variety of first-page results.
For example, when searching for this term on YouTube, the first page delivered results ranging from a blog-style video titled 5 Commercial Roof Types Every Business Owner Must Know to a promotional video from a local service provider titled Residential & Commercial Roofing Company Waxahachie Texas | MINT Exteriors.
2) GAF Roofing System
Query: gaf roofing system
Monthly Volume: 317,854
Description:
It shouldn’t be a surprise that a GAF-related query has garnered some of the highest YouTube search volume, as GAF has an extensive network of roofing contractors trained specifically in video marketing strategies.
Combine that with GAF’s “household name quality,” and you have thousands of curious homeowners seeking more information about specific products like Timberline HDZ.
3) Metal Roofing Installation
Query: metal roofing installation
Monthly Volume: 20,362
Description:
Metal roofing has experienced a surge in market share despite being 2 or 3 times more expensive than asphalt shingles. This creates a scenario where more people are curious about the material but are also more likely to research it because of its high investment.
We also cannot ignore the DIY appeal that attracts content creators such as shed builders and homesteaders looking to install metal roofs on garages or cabins.
4) Roofing Ideas
Query: roofing ideas
Monthly Volume: 14,097
Description:
While a query like “roofing ideas” seems more suited to Pinterest than to YouTube, it speaks to homeowners’ interest in curb appeal and emerging aesthetic trends.
Static images like those on Pinterest can be misleading, and video content (via YouTube) can offer a fuller, more realistic preview of specific roofing ideas and how they look from various angles.
5) Roofing Sales
Query: roofing sales
Monthly Volume: 12,083
Description:
Sales are essential to running a profitable roofing business. As a result, roofers are turning to YouTube to find information on sales techniques and strategies.
Of course, some of the volume is likely attributable to individuals who work for roofing companies but do not perform roofing services.
Final Thoughts
YouTube can be an untapped marketing channel for roofing companies, especially when you consider that YouTube videos can appear directly within Google search results, and now AI Overviews and AI Mode.
Understanding what YouTube users are searching for on the platform can help inform the types of content you want to produce for your digital marketing strategy.
Earning YouTube engagement on your business channel can lead to sales, increase brand awareness, and strengthen your company’s digital entity (an increasingly important factor in AI retrieval).
At Roofing Webmasters, we can help optimize your YouTube strategy for greater visibility.
