Roofing video content is highly valuable in 2023 and should be an integral component of every digital marketing strategy. When roofers think about web content, they often think about writing. While text content is the foundation of your website’s SEO, as we outline in our Perfect Content guide, videos take visitors’ engagement to the next level.
With the emergence of YouTube and WordPress YouTube Embeds, videos have become an important aspect of roofing company websites. Videos can help improve your SEO, as detailed in our search engine optimization guide for 2023. As a local roofing contractor, you should inform yourself how videos can help you generate more roofing leads online.
As a roofer, you might not think the camera is your friend. After all, many YouTube videos are popularized based on “internet celebrities” who are playing an exaggerated version of themselves. But did you know that video can be effective on a smaller scale?
While you shouldn’t expect to generate hundreds of thousands of views for your roofing company introduction video, it can serve the same purpose as a local TV spot. When published on the homepage of your website, future customers can see you more personally.
Advantages of Video Content for Roofing Websites
Every roofing website should include video content. Last year, online videos accounted for an estimated 80% of all consumer internet traffic. That number is astounding, and its implications will be substantial, if not industry-altering.
Consumers interact well with visual content; statistics show that video is the most likely content medium to be “paid close attention to.” Considering our society’s increasingly dwindling attention span, this perfectly aligns with a common-sense approach.
- Conversion: Video content can help convert a visitor into a customer
- Engagement: Video is proven to engage users at a higher rate than text, and even images
- Link Building: Integrating YouTube videos within HTML help build quality backlinks
- SEO: Video content ranks high on search results for certain keywords
The inclusion of video within website HTML is a completely white-hat SEO methodology. There is no downside to using video on your homepage or any other page as long as it is properly placed and relevant to the topic.
Chances are roofing customers will choose to watch a video before reading blocks of text. It is more convenient for them as a way to learn about your company and services. Some may choose to neither watch nor read content and go straight to your phone number, which is also okay.
Merging YouTube With Your Roofing Website
There are several ways to host video content on your website. You can do it natively, directly on your server, or you can host it on YouTube or Vimeo and simply embed the corresponding code within your site’s HTML. Vimeo automatically adds markup to videos using Google’s preferred indexifembedded tag.
Self-hosting takes up coveted space on your server and can actually slow down page loading times. In contrast, embeds are much simpler, more intuitive, and user-friendly. YouTube integration also promotes growth on multiple platforms. Follow the steps below to embed YouTube clips within your website.
- Step 1: Navigate To Your YouTube Video
- Step 2: Click On “Share”
- Step 3: Click On “Embed”
- Step 4: Copy HTML Code
- Step 5: Paste HTML Code Within Your Website
This process is considerably easier when using WordPress as your content management system. WordPress supports widgets where HTML code can be pasted and placed anywhere on your page layout.
The best option is to invest in professional web design to ensure a clean and effective merger of YouTube videos within your website HTML. Roofing Webmasters is the design team for the job and is ready and willing to help you get started ASAP.
Producing Video Content For Roofers
As we mentioned above, a video’s quality helps determine the influence of its content. Low-quality videos make your company look cheap and amateur, while high-quality videos will have the opposite impact. Most smartphones record HQ video.
The trick is getting the accompanying audio to match the video quality. The best course of action is to purchase a condenser microphone that you can attach to your mobile device. These products are somewhat inexpensive and will allow you to record professional-sounding audio. Amazon has more than a few choices available.
Regarding the topics of your videos — it’s all about access and visuals. Consumers don’t want to be told about your services; they want to be shown. Before and after shots of roofing jobs can capture a user’s attention, particularly in video form.
Taking viewers through the process of roof installation, condensed with video editing, can influence conversion rates and increase engagement. Trust has always been one of the foremost considerations of any prospective customer, and seeing your team in action helps build that trust in your favor.