Social Media Marketing – the Essentials for Roofing Businesses

People spend hours every day on social media. Hours. What if you could put your roofing company’s name in front of their faces and earn some quality leads? With social media marketing for roofers, that’s easier than it’s ever been before.

Today, we’ll dig into some of the most prominent brands in the social media marketing industry to discover which platforms work best for roofers. We’re focusing on options that provide the best accessibility, profitability, and control. Be sure to write down these helpful tips from our seasoned social media expert, Amberlynn!

Key Takeaways for Roofers

  • Social Media Marketing offers paid and free opportunities for promoting your brand.
  • Promoted posts are cheaper, but ad managers typically offer more control.
  • Experiment and adapt to find your best platforms and strategies.
  • Don’t neglect your roofing company’s social media profiles!

What is Social Media Marketing?

Social media marketing is the promotion and exposition of your brand through online social platforms. It involves both “free” and paid campaigning, though most companies lean predominantly towards the latter. Any social activity that pulls prospective clients towards your services can be considered social media marketing. That includes content marketing, promoted posts, and advertising.

Is Social Media Marketing Worth It?

That’s the real question! There are numerous tools, applications, and platforms to explore in social media marketing, but not all of them offer the same value for your roofing company. In fact, some of them could be a complete waste of time, money, and resources. That’s why we’ve taken the time to develop a social media marketing bare essentials kit, one that should help you test the waters and gain considerable experience. Our kit won’t break the bank either.

Dip your toes in and find out what works for you.

Your Bare Essentials Kit

Building a sophisticated marketing plan takes time. It requires careful planning, testing, refinement, and more testing. Until you’ve developed your own tailor-made strategy however, there are a few major platforms with great options to get started! Here’s a basic essentials kit for your roofing social media marketing.


Step #1: Facebook Advertising

Facebook Ads Manager provides exceptional control over who sees your ads and how much you ultimately spend. Considering the platform offers access to over two billion accounts worldwide, you can invest confidently, knowing that Facebook has a significant presence in your community. Pick your target market, when your ads show, and how much you’d like to spend. It’s refreshingly simple!

You can also take valuable content (guides, videos, etc.) and “boost” them with promoted posts. This style of advertising comes with less control over who sees the ads, but also tends to be a bit cheaper. If you have content marketing pieces already earning leads, consider boosting them this way.

Before you advertise: Make sure you’ve completely filled out your free Facebook Business profile. Add personal pictures of yourself, the staff, work crews, and family members, just like you would with your company website. Make sure your company address exactly matches the one listed on your Google My Business account, or you might create problems with your local search listings. Finally, take time every week to check your Facebook page for new questions and comments. You’d be surprised how often a prompt response wins over new clients!


Step #2: Instagram Advertising

Closely related to its parent company (Facebook), Instagram Advertising makes connecting with your target market easier than ever before. Compared to Facebook however, Instagram ads are even more visually compelling. Promoted images are common tools for showing off roof installations, but there’s much more control in platforms ad manager. From there, you can generate image campaigns, Stories (short videos), and even long videos for the purpose of direct advertising.

Again, you can hand pick your target market, show times, and budget for maximum ROI.

Before you advertise: Invest some real time and effort into filling your profile with quality photos and video. Your Instagram profile could set the initial impression of many prospects. Does your crew seem friendly? Do your roofing projects showcase the skills of your team? Even if it’s only with a personal phone, start regularly taking pictures during your projects!


Step #3: YouTube Advertising

YouTube Advertising is perfect for showing off your company’s services in a real and tangible experience. On top of uploading free guides and project videos for your brand, you can easily produce 30 second ads on specific services, promotions, or your company in general. If you have the budget, you can craft even longer pieces. But we recommend starting small and testing out your local community’s reaction.

Don’t forget to embed videos on your website too. For many people (especially younger demographics) video content is easier to consume and more likely to convey your company’s unique value effectively.

Before you advertise: Get in some testing time! Capture a few videos of your crew and staff. Ask a loved one to help you practice in front of the camera. Start thinking which installation projects and repair visits a prospective client might like to see. Write down any frequently asked questions or mentioned concerns that you can address in your video content. These will help you generate more informative and valuable pieces down the line!

Does Social Media Marketing Work?

Absolutely! Social media marketing offers tremendous value, savings, and growth for roofers willing to explore its potential. Compared to Google Ads, social media platforms like Facebook and Instagram may feel like unfamiliar territory. With this essentials kit and little ingenuity however, your roofing company could see outstanding returns!

You don’t have to do it alone, either. Our team at Roofing Webmasters is here to help you develop a phenomenal advertising strategy in both Facebook and Instagram Advertising. Our campaigns rely on careful research, smart budgeting, and professional customization to produce the best return on your investment.

To learn more about our roofing social media marketing solutions, call us at (800) 353-5758!

Additional Resources From Roofing Webmasters

Related Articles and Podcasts
How to Run a Facebook Ad for Storm Damage Roofing (Article)
Online Marketing for Roofers Just Starting Out (Podcast)
9 Qualities of the Perfect Roofing Landing Page (Article)

Related Services
– Social Media Advertising for Roofing Companies
Content Marketing for Roofing Companies
– Roofer PPC Campaign Analysis

Posted: | Updated: Mar 17, 2020 | Categories: Podcast |