Most roofers have an “off-season” because of weather changes, and this hiatus can last quite a while depending on the region of your business. Conventional wisdom states that for the months during the hiatus, online marketing becomes a useless effort. This couldn’t be further from the truth. Google builds trust in roofing companies and their websites over time, if they take down their website for several months, or stop responding to social media inquiries, any trust equity built up with Google is depleted. Still, roofers don’t want to pay for marketing services while they’re not working in roofing. The team at Roofing Webmasters came up with a solution, by offering a payment plan known as; Pay Per Lead.
Pay Per Lead Marketing
Monthly services require a fixed fee at the end of each month. This is for services like web design, SEO, social media, and more. But for roofers on the off-season, paying for these tasks seems wasteful. Pay Per Lead plans provide an intriguing alternative for this very scenario. With PPL, the roofer pays ONLY when a lead is generated. What that means is that during the off-season, when no leads are generated, the roofer pays nothing. Still, they allow their website to continue to be worked on by the team at Roofing Webmasters. With PPL, contractors receive all the same website work as monthly clients but don’t have the burden of paying a fixed fee in the months when zero money is coming in. Advantages to pay per lead marketing include:
Seasonal Payments: Payments will parallel leads, meaning down seasons will cost you far less, and off-seasons will cost you nothing
Ongoing Marketing: Receive all the same online services as monthly clients which means your site is continuously worked on
Some contractors ignore the necessity that is ongoing marketing and choose to put off their marketing for long periods of time. They suffer the consequences in the Spring when the demand for roofers ascends, and they have lost out on leads to companies that have year-round optimization for their website and online presence. PPL mitigates the risk that comes along with traditional marketing plans for roofers. As a company that works with clients in this industry, we’ve created a plan that is uniquely tailored to their needs. The onus is placed on us as marketers to deliver results. Otherwise, we never get paid.
Assessing Your Competition
All of us, not just business owners, have self-defeating thoughts from time to time. “I can’t compete with that” for example, is one misnomer that several roofers have when it comes to online marketing. They see their competitor in the number one Google spot and assume that it is unattainable. That’s actually not true. The reason that particular company has earned the top spot is that they’ve invested in year-round marketing that has solidified their trust and authority with Google. Furthermore, users who navigate to their website enjoy their experience, based on how they behave on the website. For example, they might stay on the site a little longer than a typical website because they are engaged by the call to action or design.
The only thing preventing you from becoming that competitor, or better yet, surpassing them, is your own willingness to invest in marketing services. The saying goes that you get out what you put in, and while it’s cliche in many cases, it is extremely poignant when it comes to marketing roofing services online. At Roofing Webmasters, we can do as many services as you like. The more you pay us, the more services we can do. We have additional packages available for Domain Authority, PPC campaigns, and Facebook advertising. We can help you attain the goals you’ve dreamed of for your roofing business in 2019 and beyond.