Most roofers have an “off-season” because of weather changes, and this hiatus can last quite a while, depending on the region of your business. Some contractors ditch their marketing during down seasons to save money. However, their logic is wrong, and such a decision costs them money in the long run.
Still, roofers don’t want to pay for marketing services while they’re not working. The team at Roofing Webmasters came up with a solution by offering a payment plan known as; Pay Per Lead. The PPL format allows companies to generate roofing leads and pay on a per-lead basis.
Pay Per Lead Marketing
Monthly services require a fixed fee at the end of each month—services like web design, SEO, social media, and more. But for roofers in the off-season, paying for these tasks seems wasteful. PPl plans provide an intriguing alternative for this very scenario. With PPL, the roofer pays ONLY when a lead is generated.
That means that when no leads are generated during the off-season, the roofer pays nothing. Still, they allow their website to continue to be worked on by the team at Roofing Webmasters. With PPL, contractors receive all the same website work as monthly clients but don’t have the burden of paying a fixed fee in the months when zero money is coming in. Advantages to pay per lead marketing include:
Payments will parallel leads, meaning down seasons will cost you far less, and off-seasons will cost you nothing. Sure, when the leads start flooding in your inbox, you will have to pay for them, but that only occurs once the marketing campaign works. With the PPL payment plan, you only pay for qualified leads.
Receive all the same online services as monthly clients. Some contractors ignore the necessity of ongoing marketing and choose to put off their marketing for long periods. They suffer the consequences in the Spring when the demand for roofers ascends, and they have lost out on leads to companies that have year-round optimization for their website and online presence.
Assessing Your Competition
A particular company has earned the top spot on Google because they’ve invested in year-round marketing that has solidified their trust and authority with Google. Furthermore, users who navigate their website enjoy their experience based on how they behave on the website. For example, they might stay on the site a little longer than a typical website because the call to action or design engages them.
The saying goes that you get out what you put in, and while it’s a cliché in many cases, it is highly poignant when it comes to marketing roofing services online. At Roofing Webmasters, we can do as many services as you like. The more you pay us, the more services we can do. We provide SEO, website design, Local SEO, Google Maps, and more.