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Most Searched Keywords in the Roofing Industry

At Roofing Webmasters, our goal is to target different SEO components to rank your company higher in search engines.

We do this by focusing on website design, content, social media, coding, and other search engine optimization tactics to get you more success for your business.

One of the most important things we focus on is keywords. In the world of SEO, keywords can make or break your entire marketing campaign in 2026.

How do I choose roofing keywords for my website?
Write out a list of roofing services that you offer to customers. From there, find the terms with the highest search volume that most closely match each service. Once you have your keyword list, you can move to the website structure phase, where you will make a page for every one of your target keywords.
How do keywords impact SEO for roofers?
SEO and keywords are closely related. The objective of SEO is to appear on search results for relevant keyword terms. With that in mind, each of your website pages should be optimized for a specific keyword. If you offer tile roofing repair, for example, you will want to target that keyword on an individual service page.
Are there any keywords I should avoid?
Not necessarily but you want to be careful. The best keywords have buyer intent meaning the term implies an interest in buying your services. Terms that indicate an interest in DIY roof repair or particular roofing products, are less valuable. With that said, any traffic to your website can be converted into a sale at some point in time.

While keywords might not seem like a big deal, they are essential to targeting your specific customers. Consumers will type in one or two words or a whole phrase when searching for a product or service, so it’s important to know what keywords consumers are using.

We know which keywords work because Roofing Webmasters has 15+ years of experience researching and implementing roofing keywords into SEO and online marketing strategies.

However, we want our clients also to be aware of what keywords will get them on the first page of search engines, so we put together an eBook called The 50 Most Searched Keywords.

Knowing what keywords are searched for most by customers looking for roofing services will give you a better understanding of how a consumer looks for your business, which, in turn, can help you have a more effective and prosperous company.

Below are the 50 most searched keywords for roofers.

KeywordMonthly Volume
Roof repair90,500
Roofing60,500
Roof replacement49,500
Roofing companies40,500
Roofing contractors40,500
Commercial roofing33,100
Roofer33,100
Roof27,100
Roof installation27,100
Roof shingles27,100
Metal roof22,200
Residential roofing22,200
Roof inspection22,200
TPO roofing22,200
Asphalt shingles18,100
Roofing services18,100
Roof maintenance12,100
Roofing materials12,100
Commercial roofers near me9,900
EPDM roofing9,900
Metal shingles9,900
New roof9,900
Flat roof8,100
Roof coating8,100
Roof tiles8,100
Tile roof8,100
Local roofers6,600
Rubber roofing6,600
Green roof5,400
Rain gutter5,400
Residential roofers near me4,400
Roll roofing4,400
Roof repair service4,400
Roofing supplies4,400
Composition roof3,600
Types of metal roofs3,600
Best roofing2,900
Residential roofing company2,900
Roof damage2,900
Roof membrane2,900
Shingle repair2,900
Built up roof2,400
Quality roofing2,400
Slate shingles2,400
Leaky roof1,900
Types of shingles1,900
Roofing prices1,600
Reroofing1,300
Roofing systems1,300
Concrete tile roofing590

Download the free PDF for Roofing Webmasters: The 50 Most Searched Keywords.

Roofing Webmasters The 50 Most Searched Keywords

If you’d like additional insights on creating a high-performance website and earning roofing leads, contact our team for a free consultation at (800) 353-5758.