As a roofing contractor, you might be wondering whether or not blogging is helpful to your internet marketing strategy. The answer is yes. Blog posts are an inexpensive channel through which to market your roofing company, drive traffic to your website, and enhance search visibility. Regular blogging keeps fresh content circulating on your website, encouraging Google to crawl and index additional pages while staying relevant in the industry blogosphere. Consistent blog posts offer the following advantages to roofers:
- Branding: Establish your business within the roofing industry
- Content Marketing: Target long tail keywords that would otherwise be overlooked
- Search Optimization: Drive traffic to your website via posts
- Shareability: Earn backlinks and social shares with engaging blog posts
If you are unfamiliar with the internet marketing world, you may not even know what actually constitutes a blog post. Depending on your content management system, blogs can either be internal (part of your main website) or external (exclusive from your main website). At Roofing Webmasters, each of our client websites are built with WordPress CMS, which allows for internal blogging, a concept we recommend because of its additional SEO benefits. Call (800) 353-5758 for roofer blogging services.
What Should Roofers Blog About?
At Roofing Webmasters, we post monthly blogs to each of our clients websites in order to keep fresh content circulating on the web. This notifies Google crawlerbots that your website requires further indexing, and also establishes your website as active. The primary question we receive from contractors is “what should roofers blog about?”. It’s a fair question, but one we are happy to answer. For our clients, we make sure posts are:
- Interactive: Engage the audience by encouraging them to contribute through comments, shares, etc.
- Linkable: Can be linked on other websites, which earns SEO
- Relevant: Relate to the roofing industry in some way
- Topical: Highlight an individual topic like “residential shingles”
It’s not only search engines that prefer an active website, it’s also visitors. WordPress CMS allows recent posts to appear on page sidebars so that visitors can click on titles that catch their eye. This engages readers at a more informal level than a traditional web page would. As a result of engagement increase, bounce rates decrease, and conversion rates improve.The success of blog posts depends on how they are marketed after publication, which can include various social media channels.
Managing Your Blog as a Roofing Contractor
Roofing Webmasters will manage blog posts on your behalf, when you sign up for our internet marketing services. In addition to monthly blog posts, you will receive a custom designed website, optimized for search, and marketed via social media platforms like Facbeook, Twitter, and LinkedIn. We also perform online citation cleanup for you business, to ensure the maximization of local SEO. Managing a blog while running a full time roofing operation is no easy task. That’s why it’s best to delegate that responsibility to us.
While you’re working hard on your roofing business, we will be marketing those efforts via blog posts. As your internet marketing strategy begins to implement, you will notice an increase in website traffic, and subsequently, a spike in customers. As more jobs flow in, we will continue to blog at the same rate, encouraging that customer growth to sustain itself, and possibly even increase. To further discuss roofer blogging services, and how they can help your company, give us a call today at (800) 353-5758.