Responsive design is a method of website composition that makes your pages present well across all devices. It holds great value in modern marketing because of the wide variety of device types that exist in the marketplace. When you consider each variation of smartphone, tablet, and desktop, ensuring optimal presentation on all of them, means you’ll never lose a potential customer because of compatibility issues. Take a look at some of the device types currently available on the market:
- Desktop: HP, Apple, Dell, Microsoft
- Laptop: Apple, Lenovo, Razer, Acer, Asus
- Smartphone: Apple, Samsung, Xiaomi, Huawei, Vivo
- Tablet: Apple, Google, Samsung, Asus, Amazon
A responsive website has the ability to adapt to different sized screens and resolutions in a manner that preserves an optimal viewing experience for the user. A fluid layout allows the site to be properly displayed on all devices. As more people browse the internet on their phones and tablets, it is becoming increasingly important that your roofing website incorporates responsive design. Roofing Webmasters incorporates this design approach on each of our clients’ websites so that you’ll never have to worry about losing a customer based on a device conflict.
There is no faster way to increase bounce rates, and decrease conversions than to present a website with poor navigation. Mobile users, in particular, are easily frustrated by clunky navigation, distorted viewports, and overall hindrances to usability. With responsive design, you eliminate these concerns instantaneously and can focus on more pressing needs like SEO, and site speed optimization. For responsive design for your roofing website, call (800) 353-5758.
Benefits of Responsive Web Design for Roofing Companies
It’s not difficult to find correlations between responsive web design and website performance. In fact, the benefits of RWD for roofers are too long to list. Suffice to say, it solidifies your web presence in a way that no other design method can. Google has gone as far as to recommend using responsive design to web developers, citing various advantages. Some of the main benefits to RWD include:
- Conversion Rate: Reaching the full range of your marketplace with optimal display increases the rate of conversion
- Bounce Rate: Universal accessibility decreases the likelihood of immediate exits, subsequently decreasing bounce rate
- Maintenance: A single action will fix the problem on all devices, rather than being forced into multiple fixes
- Shareability: Having a single website for all devices, allows web pages to be shared across devices (i.e. a mobile user tweets a website link to a desktop user)
Google has long valued websites that cater to user experience, and there is no better way to do so than through responsive web design. The metrics back up this philosophy based on decreased bounce rates and increased conversions for pages with integrated RWD. At Roofing Webmasters, we design each of our clients’ websites with RWD, ensuring their market reach is expansive.
Responsive Web Design for Roofing Contractors
The roofing business is driven by leads. Without them, roofing companies can’t survive. For that reason, leads are at a premium, and contractors will often go to great lengths to secure them. Internet marketing is one tool for lead generation, but it has gotten increasingly competitive over the years. To be successful in 2018, you need a service that has a unique understanding of your market. We work with roofing contractors across the country, giving us an advantage over general marketing firms that deal with all kinds of businesses.
Our web design team has been integrating RWD for a number of years. The results speak for themselves, as we’ve seen clients’ websites outperform expectations on a regular basis. While responsive design is important, it is not enough, on its own, to produce the leads roofers covet. It must be used within the framework of a larger internet marketing strategy, one that includes SEO, PPC, social media marketing, and more. Call (800) 353-5758 for responsive web design for roofing contractors.