What is Roofing Website Maintenance?
Just like most commercial business components. your roofing website must be maintained in order to present the best results. As the online landscape changes, so do techniques and consumer expectations, and if your company isn’t keeping up, you may be left in the dust. Roofing website maintenance ensures that the technical elements, backend programming, and usability needs are being met and revised according to the latest industry updates.
Why Should Roofers Invest In Website Maintenance?
According to a study by Google, 53% of mobile websites are abandoned if they take more than 3 seconds to load. An unattended error can slow down your roofing site, and end up costing you more than half of your potential roofing leads. The financial implications are so great, that Google released an Impact Calculator to project dollars lost due to poor site speed. Any of the following issues can slow down a website’s loading time:
- Flash Content: Adobe flash is a type of multimedia that is now incompatible with most mobile devices
- Image File Size: Large image files can bog down site speed, and is often the most common cause of loading delay
- Messy Code: Large blocks of obtrusive code contribute unnecessary web elements
- Shared Hosting: If your website is hosted on a “shared” plan, spikes in traffic can delay loading times
Roofing Webmasters is a one-stop-solution for each of these problems. When you partner with our expert team, you have access to some of the top web designers in the industry, along with highly qualified SEO consultants, and a team of extensively trained roofing content developers. As part of your service, we provide ongoing roofing website maintenance to ensure your roofing website is reaching the clients and customers you need for more leads. You will never have to worry about your website “being down” for an extended period, as we will catch and correct the problem ASAP. Call (800) 353-5758 for roofer website maintenance services.
Required Credentials For Roofing Website Maintenance
You’ve likely seen advertisements for do-it-yourself website services like Weebly, Squarespace, or Wix. Though these platforms can produce presentable web pages, they lack the SEO potential of a manually designed website.
Because these platforms typically use a template-based coding system, Google has a much harder time differentiating your information, leading to less productive indexing and poorer SERP rankings. Websites that are designed from the ground up are equipped with clear, organized, and unique coding such as schema coding that is easier to crawl and index on search engines, and deliver greater control over web elements. Credentials Required for website maintenance include:
- CSS / HTML: Knowledge of code languages, specifically CSS and HTML is critical to proper maintenance
- CMS: Knowledge of content management systems, such as WordPress and Drupal
- PHP: Knowledge of widely known scripting languages, and how they are implemented
- Structured Data: Familiarity with structured microdata, including schema.org
- Web Directories: An understanding of directories, the files within them, and how they interact with one another
Website problems, even common ones, are not issues an average roofing company owner can solve without professional help. In complicated cases, particularity those involving coding issues, any attempt to fix the problem could lead to costly mistakes. In fact, novice web designers regularly wipe entire websites off of the internet. If not backed up, the lost content is irretrievable and can end up having massive financial implications for your roofing business customer base. Don’t trust your roofing website to just any web or marketing company. Invest in professionals that can handle every aspect of your internet marketing. Call the Roofing Webmasters experts at (800) 353-5758 today.
Consequences of Ignoring Your Roofing Website
I can’t count how many roofers we’ve talked to who have had their website sitting without results for several months, or even years. These misinformed contractors mistakenly believe that website presence alone will serve a valuable marketing purpose. Unbeknownst to them, they are wasting dollars each month on hosting, and losing out to competitors in customer acquisition. A low-performing website can impact more than just web traffic, and can actually damage your company’s online reputation.
If your website has been unattended for an extended period of time, get it back on track today with Roofing Webmasters. Our internet marketing services are all-inclusive, and not only include ongoing roofing website maintenance, but search engine optimization, social media ad management, and directory listings cleanup as well. For more information on how website maintenance services can help your roofing company, and how they contribute to your ROI, call our experts today at (800) 353-5758.