What Are AMP’s For Roofing Websites?
Accelerated mobile pages (AMP’s) are “lite” web pages that load more efficiently due to stripped down HTML coding. Their inception is part of a Google initiative, with the help of Twitter and others, to foster a more mobile-friendly internet for users. Roofing Webmasters has focused on mobile web design for years and is progressive in making roofing sites more accessible for mobile users, which are the majority of consumers. AMP’s aim to improve the following:
- Consumption Efficiency: Excess data is deferred until needed
- Faster Site Speed: Increase site speed with lighting quick loading times
- User Experience: Meets the needs of users with short attention spans
Viewer attention spans have shortened in passing years as information becomes more accessible, and an expectation for efficiency has manifested itself. In current day roofing website marketing, having slow load times can be crippling due to the speedy expectations of your audience. AMP’s help websites not just stand out, but also to meet the expectations of its users, no matter what device they’re on. Not all website implement accelerated mobile pages. If competitor websites fail to implement mobile-friendly techniques, your site can earn a serious advantage in SERPs. Call (800) 353-5758 to discuss accelerated mobile pages for your roofing website.
Is Faster Load Time For Roofing Websites Really Better?
Despite its popularity and standing as a Google founded SEO initiative, the Accelerated Mobile Pages project has left some developers questioning whether or not faster is really better. Introductions of change are often met with resistance, so it is not surprising to see a percentage of commentators skeptical of the project’s merit. At Roofing Webmasters, we value transparency and information. We believe an informed customer makes better decisions, and ones they will be more satisfied with long-term. Here’s what we know about faster mobile websites, based on our experience and data:
- Bounce Rate Decreases: Prevents bored users from exiting a slow-loading site
- Traffic Increases: Receives more traffic for various reasons, including improved CTR
- User Experience Is Enhanced: Mobile users strongly prefer fast mobile websites and consider speed a top priority
Contrary to conspiracy theories, Google does not have a hidden agenda with accelerated mobile pages. Consensus data tells the story without words. Fast mobile websites provide a superior user experience, which promotes a better internet for everyone involved. Roofing contractors utilize their web presence to generate leads online. If most prospective leads are accessing the net via a mobile device, it makes business sense to accommodate them with the best experience possible, in order to secure those leads.
Roofing Advertising With AMP’s
Website presentation is not the only aspect of the AMP project. Advertising is an additional component of this Google initiative, as intrusive ads are often the source of slow loading web pages. AMPs speed up advertisements in the same way they do web pages, creating a similarly beneficial user experience. With the ability to decrease bounce rates, AMP’s can promote more ad impressions, and generate higher click-through rates. This can be an unmatched benefit for online ad campaigns and could raise conversion completion exponentially.
The Roofing Webmasters team is focused on every facet of the mobile experience, from AMPs and mobile-friendly pages to mobile content, design, and advertising. Mobile usage is only expected to increase as the IoT expands into new landscapes. If your online presence is not yet catered towards mobile users, the time is now to change that. Call (800) 353-5758 to discuss accelerated mobile pages for roofers.