Responsive Web Design, often known as Responsive Design, or RWD, is a method of website design that allows websites to respond to the device through which they are accessed on. This response encourages web pages to display optimally on the user’s device. In today’s marketplace, a wide variety of options exist for users hoping to access the internet, particularly, on the go. With each user contributing to part of an aggregate demand, your website’s ability to reach all of them is imperative to your roofing company’s success both now, and into the future. Think about the following devices:
- Desktop Computers: While less and less users access the internet via desktop, websites must still account for those who do
- Mobile Phones: Nearly everyone in the country owns a cell phone today, and can access wi-fi
- Mobile Tablets: The Google IPad initiated a multitude of different tablet models
Within each of these categories, a wide variety of models exist, many of them having slightly different screen sizes, shapes, or parameters. RWD is so useful because it accounts for each of them, so that every consumer who reaches your website, regardless of device, will be awarded a positive user experience. Websites that experience a high bounce rate, often do so because their website does not display or load properly across all devices. This is particularly true when your site fails to respond well to mobile phones. For responsive web design services, give us a call at (800) 353-5758.
What is Responsive Design?
Now that you know what responsive design does, you probably want to know what it is. You can consult Google’s Responsive Web Design Basics article to get a better understanding of the concept. It’s hard to pinpoint a singular tangible “thing” that RWD is. Instead, we must define responsive web design as an approach to HTML and CSS coding that impacts a range of content elements. Some of them include:
- Images: The dynamic scaling of images
- Navigation: The alteration of navigational properties
- Text: The dynamic scaling of text size and font
- Viewport: The scaling of a website’s “view”
A responsive website has the ability to adapt to different sized screens and resolutions in a manner that preserves an optimal viewing experience for the user. A fluid layout allows the site to be properly displayed on all devices. As more people browse the internet on their phones and tablets, it is becoming increasingly important that your roofing website incorporates responsive design. Roofing Webmasters incorporates this design approach on each of our clients websites so that you’ll never have to worry about losing a customer based on a device conflict.
Mobile-First Approach to RWD
RWD has been a popular concept for years. In fact, Google has gone as far as to recommend its usage to web developers. With that said, RWD is most effective when it utilizes a mobile-first approach. The tendency in the past has been to design a website for desktop and then have it “respond” or adapt to other devices. Desktop should no longer be the top priority for web designers. Instead, mobile-first design should take over as the primary plan of action. Since desktop users make up only 1/3 of your customer base, having your website respond to their device, from a mobile-first design, is the better plan.
There are still companies that have a separate website for mobile display. This can be problematic for a variety of reasons. First, URL inconsistencies can be a headache for internet users. If they wanted to share your service page to a friend via email, the friend who opened that email on mobile would not be able to access the site. Site speed is also affected through this method, as mobile users are redirected to an entirely different site, causing a period of waiting. Lastly, website maintenance is much more difficult when designers must account for multiple sites. To avoid these problems and incorporate responsive web design for your roofing company, give us a call today at (800) 353-5758.