- Engagement: Create more engaging web elements for users which can help improve conversion and bounce rates.
It can be difficult to visualize the definition of the term “scripting language“. For those of us without an education in web programming, the language is foreign. A scripting language is used in the programming world to produce a code for programs and platforms to read and commands the program to project a form of media to the audience. The end result is something we can visualize, as it appears on the “client-side” or front end of web browsers. Various elements you witness on a website are the result of the JS programming language. Some examples include:
- Alert Box: During form entry, a user is alerted of mistakes, or failures to meet the form requirements
- Date & Time: If the date and time are displayed on a website, they are regularly changing
- Image Carousals: Dynamic background images that fluctuate during browsing
- Video Autoplay: Users greeted by a video upon website entrance
There are, of course, limitless examples of this scripting language in action, and Java can be attributed to just about any dynamic web element you can think of. Needless to say, this can add a significant appeal to a website’s presentation and help keep users interested, and even urge them to complete a call to action. If you are familiar with the concept of conversion rate optimization, you understand that every part of the conversion funnel is important. Any time engagement is improved, conversions are more likely.