With so many websites available on every topic imaginable, it can be difficult to stand out among the crowd. So, how do the top websites become the top websites? What are they doing differently and better than everyone else? Among other unique website aspects, top sites provide high-quality content that is interesting and entertaining while providing the information the user is looking for. Through multiple media formats such as copy, images, videos, and audio, the top-ranked websites provide a unique user experience with compelling content and ideas.
Today, even small businesses can have an online presence that promotes your website and business to generate more leads. Through the use of content management systems (CMS), the creation, editing, and publication of website content are simpler than ever. Their use extends beyond written paragraphs, as they also advance the development of site structure, link building, and media integration. The most popular CMS for roofing websites, and websites in general, is WordPress. Advantages of using a CMS include:
- Customized Templates: Designers can build their website around the CMS
- Link Building: CMS’s allow for linking both internally and externally
- Tag Editing: Edits for meta, title, and header tags
- URL Structuring: Creation of a website URL hierarchy
Most CMSs also offer extensions known as plugins. These 3rd party (or sometimes native) devices promote all types of creativity for website managers. These plugins make the integration of components like website reviews and social media platforms simple and painless for optimal success. Content management systems offer the ability to create a completely unique and compelling user experience for each viewer which not only enhances your Google and SERP rankings but generates return traffic, growing interest, and more lead generation. Call the Roofing Webmasters team at (800) 353-5758 to discuss how content management systems can be a benefit to your business.
Selecting a CMS for Roofers
When you partner with the Roofing Webmasters online management team, you can rest assured that we used the most advanced and customizable CMS software available. Though not the only option on the market, our web experts work only with WordPress to ensure your site is well-designed and offers complete SEO and organizational components needed for proper optimization and lead generation. However, several CMS options exist on the market and are simple to install and begin using. Below are other top CMS options that many roofers have used in the past:
- Drupal: This open source CMS is known for its scalability and flexibility
- Joomla: Known for extreme stability and security, this CMS is a top option
- SilverStripe: This CMS platform is known for its flexible framework and ease of creation
- concrete5: Known for its ease of use, this platform offers simple creation techniques
Like any software type, each comes with strengths and weaknesses, some of which are subject to the user’s preference. The design team at Roofing Webmasters strongly prefers WordPress for its ease of use and facilitation of search engine optimization. By using an open source CMS, our web designers can craft a custom website for your roofing company, while implementing this very popular, and subsequently well-supported software application. WordPress empowers us to maximize your content’s reach.
Why WordPress is Our CMS Choice
We mentioned ease of use and SEO as reasons we prefer WordPress. With that said, those are not the only reasons why WordPress is our solution for roofers, and for websites in general. Other reasons the Roofing Webmasters team prefers WordPress above other content management systems includes plugin compatibility, security updates, and a large community of developers to continue its improvement. WordPress offers many benefits to SEO efforts such as link-building capability, Review Integration, and media management. Creating internal and outbound links is especially simple with this management system.
Earning quality links is a foremost consideration in SERP ranking. One of the best ways to earn inbound links is through blog posts. WordPress also includes an internal blog, allowing posts to be published directly on your website domain, creating a unique opportunity in which Google crawls fresh content on your site while it presents more opportunities to secure backlinks from quality sources. Call the Roofing Webmasters experts at (800) 353-5758 for more information about content management systems for your roofing website. We provide you with the details you need to have the perfect roofing website.