With so many roofing websites available, it can be challenging to stand out among the crowd. So, how do the top websites become the top websites? What are they doing differently and better than everyone else? Among other unique website aspects, top sites provide high-quality content that is interesting and entertaining while giving the users information. The top-ranked websites offer an exceptional user experience with compelling content and ideas through multiple media formats such as copy, images, videos, and audio.
WordPress is the top content management system for roofing companies
Today, even small businesses can have an online presence that promotes your website and business to generate more leads. Using content management systems (CMS), the creation, editing, and publication of website content is more straightforward than ever. Their service extends beyond written paragraphs, as they also advance the development of site structure, link building, and media integration. The most popular CMS for roofing websites, and websites in general, is WordPress. Advantages of using a CMS include:
- Customized Templates: Designers can build their website around the CMS
- Link Building: CMS’s allow for linking both internally and externally
- Tag Editing: Edits for meta, title, and header tags
- URL Structuring: Creation of a website URL hierarchy
Most CMSs also offer extensions known as plugins. These 3rd party (or sometimes native) devices promote all types of creativity for website managers. These plugins integrate components like website reviews and social media platforms, painless and straightforward for optimal success. Content management systems offer the ability to create a unique and compelling user experience for each viewer, which not only enhances your Google and SERP rankings but generates return traffic, growing interest, and more lead generation.
Selecting a CMS for Roofers
When you partner with the Roofing Webmasters online management team, you can rest assured that we used the most advanced and customizable CMS software available. Though not the only option on the market, our web experts work only with WordPress to ensure your site is well-designed and offers complete SEO and organizational components needed for proper optimization and lead generation. However, several CMS options exist on the market and are simple to install and begin using. Below are other top CMS options that many roofers have used in the past:
- Drupal: This open-source CMS is known for its scalability and flexibility
- Joomla: Known for extreme stability and security, this CMS is a top option
- SilverStripe: This CMS platform is known for its flexible framework and ease of creation
- concrete5: Offers simple creation techniques
Like any software type, each comes with strengths and weaknesses, some of which are subject to the user’s preference. The design team at Roofing Webmasters strongly prefers WordPress for its ease of use and facilitation of search engine optimization. Using an open-source CMS, our web designers can craft a custom website for your roofing company while implementing this prevalent and subsequently well-supported software application. WordPress empowers us to maximize your content’s reach.
Why WordPress is Our CMS Choice
We mentioned ease of use and SEO as reasons we prefer WordPress. With that said, those are not the only reasons why WordPress is our solution for roofers and websites in general. Other reasons the Roofing Webmasters team prefers WordPress over other content management systems include plugin compatibility, security updates, and many developers to continue its improvement. WordPress offers many benefits to SEO efforts, such as link-building capability, Review Integration, and media management. Creating internal and outbound links is especially simple with this management system.
Earning quality links is a foremost consideration in SERP ranking. One of the best ways to get inbound links is through blog posts. WordPress also includes an internal blog, allowing posts to be published directly on your website domain, creating a unique opportunity in which Google crawls fresh content on your site. At the same time, it presents more opportunities to secure backlinks from quality sources.