Ever wonder how content is published on a website? Through the use of content management systems (CMS). These software based applications facilitate the creation, editing, and publication of website content. Their use extends beyond written paragraphs however, as they also advance the development of site structure, link building, and media integration. The most popular CMS for roofing websites, and websites in general, is WordPress. Advantages of using a CMS include:
- Customized Templates: Designers can build their website around the CMS
- Link Building: CMS’s allow for linking both internally and externally
- Tag Editing: Edits for meta, title, and header tags
- URL Structuring: Creation of a website URL hierarchy
Most CMS’s also offer extensions known as plugins. These 3rd party (or sometimes native) devices promote all types of creativity for website managers. Concepts like website reviews integration, and social media buttons, are made possible through usage of 3rd party plugins. As you should now know, Google prioritizes websites that provide superior user experience. Through empowerment of creation, management, and modification, content management systems foster achievement of that ideal. Call (800) 353-5758 to discuss content management systems.
Selecting a CMS for Roofers
Signing up with Roofing Webmasters means the inclusion of WordPress content management system for your website. We believe WordPress is the ultimate CMS solution for web developers, but it is not the only option available. If you decide to handle internet marketing on your own, you can choose from several different CMS options. Most can be installed easily with “1 click installations” found on most hosting dashboards. For roofers curious about their CMS options, see below:
- Drupal: An open source CMS known for its scalability and flexibility
- Joomla: A CMS option known for its stability and security
- SilverStripe: A CMS known for its flexible framework
- WordPress: The consensus CMS for web developers
Like any software type, each comes with strengths and weaknesses, some of which are subject to the user’s preference. The design team at Roofing Webmasters strongly prefers WordPress for its ease of use and facilitation of search engine optimization. As an open source CMS, our web designers can craft a custom website for your roofing company, while implementing this very popular, and subsequently well supported, software application. WordPress empowers us to maximize your content’s reach.
Why WordPress is The #1 CMS
We mentioned ease of use and SEO as reasons we prefer WordPress. With that said, those are not the only reasons why WordPress is the #1 CMS for roofers, and for websites in general. Other reasons include; plugin compatibility, security updates, and a large community of developers to continue its improvement. Perhaps the most SEO friendly advantage to WordPress is its link building capability. Creating internal and outbound links is especially simple with this management system.
Earning quality links is a foremost consideration in SERP ranking. One of the best ways to earn inbound links is through blog posts. WordPress includes an internal blog, allowing posts to be published directly on your website’s domain, creating a doubly advantageous scenario in which Google crawls fresh content on your site while it presents more opportunities to secure backlinks from quality sources. Call (800) 353-5758 for more information about content management systems for your roofing website.