YouTube is considered social media, but stands on its own as the premier video platform on the internet. Roofing companies can take advantage of this historically popular content source, and help produce leads and increase conversion rates. As it stands, 68% of YouTubers used the platform to help make a purchase decision. The influence this media has over people, particularity from 18-49, is astounding. Roofers can take advantage with:
- Branded Content: Overlays and watermarks help brand your videos
- Content Creation: Most smartphones can record high quality video
- Profile Optimization: Roofers with GMail and Google My Business accounts can easily create a YouTube channel
- Video Advertising: YouTube offers comprehensive advertising opportuniies
Channels are customizable, and allow roofing contractors to upload a logo, input an “about-us” section and enter keyword tags. YouTube, like other social platforms, is a representation of your roofing company, and should be presentable, if not excellent. In 2018, there is no more effective way to reach consumers than through video content. We live in an era of short attention spans, and mobile consumption. Video strikes the perfect balance at the perfect time. Call (800) 353-5758 for YouTube management for roofers.
Creating Roofer YouTube Content
For roofing companies, YouTube videos can range from promotional to topical. Quality is a major factor in the success and reach of video content, but not only in a visual sense, but also as it relates to audio. While most modern smartphones record high quality video, the audio quality is still subpar, because of the distance that generally exists between the recorder and the subject. A solution is to invest in a condenser microphone which can be attached to the video subject and create crisp audio to combine with video content. To review, YouTube content should consider:
- Audio Quality: Investing in a condenser mic is recommended
- Branding: Overlays and watermarks influence video branding
- Distribution. Creating and optimizing a channel helps market your video
- Video Quality: Most modern smartphones record quality video
For those who don’t know, YouTube is owned and operated by Google, making its influence on search rankings more significant than other social media platforms. In fact, many “how to” search queries on Google yield video results from YouTube. This can tempt roofers to target those rankings, but can be dangerous if not properly analyzed. “How to” videos don’t often lead to sales conversions, as most queries come from users looking for DIY tutorials, rather than paid service. Having a marketing team by your side that knows which opportunities to target, and which to ignore, puts your mind at ease.
Video Subject Matter For Roofing Contractors
What should YouTube videos be about? It is probably the number one YouTube related question we receive from contractors. We’ve noted that videos can be promotional or topical, but that leaves room for ambiguity. Contractors want to know, what specifically their videos should cover. Promotional videos can be constructed like a commercial or infomercial for your services, while a topical video might deal with more specific issues like roof storm damage. In either case, you’ll want to include a call to action in the post production of your video, a task Roofing Webmasters is happy to assist with.
Introductory videos are another idea for subject matter. This videos are especially valuable because they can be embedded on the homepage of your website to welcome prospective customers to your services, and illustrate how they can be helped by them. Introductions often set the foundation of a future relationship, so making a strong first impression, through a popular form of media, holds great potential. Call (800) 353-5758 for roofer YouTube management services.