YouTube is a social networking platform in its own category. The popularity of the video sharing website transcends social media with people watching hundreds of millions of hours per day. Anyone with an internet connection can access YouTube videos which range across all forms of industry. For roofing companies in particular, YouTube can be a powerful tool to promote your business and engage with customers. YouTube, even more so than other social media platforms, is an amazing asset for SEO. You can link roofer YouTube videos across other social media platforms like Facebook and Twitter, and even embed them within your website.
YouTube channels are fairly customizable. Like other social media platforms, Youtube gives you space to input contact information, logos, header images, and a description about your company. Your YouTube channel is a representation of your company, so accurate information, and high quality logos and header images are a necessity. There is no better way to engage customers than with video content. Youtube measures engagements with things like views, subscriptions, comments and likes. The more of those things you can generate for your YouTube channel, the more customers you will reach.
How Can Roofing Companies Use YouTube?
Roofer YouTube videos can range from promotional to topical. Are you launching a hail storm marketing campaign? Maybe you want to run a promotional video explaining your hail storm roof repair services. The ability to target YouTube videos to specific markets using Google Adwords, makes the marketing possibilities endless. You could promote a YouTube video about your repair services directly to areas recently affected by hail storms. No other social media tool is so effective for customer engagement.
The relationship between YouTube videos and Google search results cannot be understated. In certain search queries that use “video keywords” , Google search results will display video results for a substantial part of the first page. In order to rank in these searches, you have to create high quality video content optimized with video keywords. How to videos are an example of the type of video that would rank on Google searches. For local roofing companies, doing a series of videos about aspects of the roofing industry and really make a difference.
YouTube Videos for Roofing Contractors
Are you a roofing contractor looking to reach more customers with the use of YouTube videos? At Roofing Webmasters, we offer YouTube management services. YouTube can work together with other social media platforms to create an online presence that will distinguish you from competitors. YouTube is one of the largest markets on the internet, and it is important for roofing companies to have that market covered.
Having video content along with a strong SEO foundation will separate you from competitors in the roofing industry. The amount of potential customer engagements that derive from YouTube is unmatched by any other social media platform. With the ability to include links within videos, YouTube is one of the most untapped marketing resources on the internet. For roofer YouTube management services, give us a call at (800) 353-5758.