Twitter is a massive force on the internet. With over 300 million active users, it provides an opportunity to market your roofing company. Unlike Facebook, Twitter doesn’t have separate pages for businesses and regular users. Instead, Twitter distinguishes certain accounts with verification status. Roofing companies can request to be verified for business purposes. It is important that your Twitter page is optimized before you request verification. Your page must contain your exact business name, a presentable cover photo, a logo, and a bio. We understand that roofing companies might not have time to worry about their Twitter page.
Roofing contractors can use Twitter in a variety of ways. For business purposes it is a great way to engage with an online audience and build up your reputation. While Twitter tends to lean towards a younger demographic than social networking services like Facebook, it is still a great opportunity to network. Using hashtags, roofing companies can engage in local, national, and even global conversations.
Should Roofing Companies Tweet Regularly?
Roofing companies looking to expand their business should tweet regularly. When customers check your Twitter account and see a lack of activity, they could consider it a red flag. Keeping your Twitter timeline active can be done by posting blogs, promotions, discounts, and videos. Each of these will present content to your Twitter followers and help create new ones. Your engagement level on Twitter is measured by something called mentions. Mentions are tweets that contain your Twitter handle (i.e. username). When somebody tweets at you or about you, it is considered a mention. You will see these mentions in your notification tab on the Twitter app and website.
Twitter and Facebook are different entities, and should be treated as such. There will be some crossover with the sharing of blog posts and promotions, but generally, the two will be used differently. Facebook is the much larger social networking platform, and building an audience happens at a much faster rate. Since almost all your friends and family are on Facebook, spreading your roofing company quickly should not be a problem. Twitter is different in that it takes time to build up an audience. You can do it by engaging with Twitter users who are talking about roofing or related subject matter.
Twitter Strategies for Roofing Contractors
At Roofing Webmasters we provide roofer Twitter marketing services for your company. For a roofer Twitter is also a great medium to resolve business disputes. If you search your name on Twitter and find negative things said about your roofing company, you have a chance to reply to the source directly. Social media complaints are similar to online reviews. Responding in a professional manner helps build your reputation.
If Twitter marketing and management sounds like a headache to you as a full time roofing contractor, Roofing Webmasters is here to help. We can manage your Twitter account and implement a strategy that will build an audience and help grow your roofing company. Social media is about engaging with customers. Having a strong presence on social media platforms can only help your company overall. For roofer Twitter marketing, call us today at (800) 353-5758