Do Roofing Contractors Need Social Media Analysis?
Yes. Roofing contractors who hope to establish an online presence and rank high on local search results must analyze their social media data. MOZ lists social signals as a 2017 local ranking factor, further documenting the importance of a social media presence. Some measurements that contractors should be mindful of, include:
- Engagement: The measurement of an ongoing social interaction over a period of time
- Followers: The quantification of followers or fans, depending on the specific network
- Likes: The measure of acknowledged content approvals from social interactions
- Reach: The number of people who actually see your content — as opposed to the number of times it appears on a screen
With all metrics that you track, they will only be as valuable as the analysis of them. With that in mind, you should constantly ask yourself; how can I use this data? If it can’t be used to improve your social media approach or at least alter it in some way that has potential benefits, it is rendered useless. Call (800) 353-5758 for roofer social media analysis.
Quantitative vs Qualitative Measurements
When analyzing social data, you are looking at two different types of measurements. Quantitative and qualitative. In the case of quantitative measurement, it references quantifiable data, in layman’s terms; numbers. This data is also considered more precise because it leaves no room for subjectivity. Qualitative measurements are in contrast, based on theories that originate through subjective observations. Review some examples of each:
- Conversion Value
Both methods can be moved in conjunction to reach more informed conclusions about your social approach and how it can be improved or altered. Quantitative analysis will serve as the foundation, as numbers provide unequivocal facts and therefore can be measurably adjusted. Qualitative analysis can be used to more clearly illustrate the value of accumulated numbers.
How To Measure Social Media Data For Roofers
Most social media platforms offer some sort of analytics tool. YouTube and Twitter Analytics, Facebook Insights, etc. all allow social marketers to access the data that their profile generates. Monitor everything from post impressions to social engagements. The amount of data available is really unlimited once you delve into the measurement tools.
If you are looking for a social media analysis service for roofing contractors, you have come to the right place. Roofing Webmasters will analyze every aspect of your digital existence and make the necessary improvements based on the available metrics. Our goal is to rank you on the top of Google SERPs for local searches. Call (800) 353-5758 for roofer social media analysis.