LinkedIn is an underutilized social media platform for roofers. Promoting your roofing company on LinkedIn is cost-effective and can have a substantial reach. In contrast to more publicized social platforms like Facebook and Twitter, this network focuses on business professionals. When thinking about how to market on LinkedIn, creating and optimizing a company page can add instant credibility. There are several ways to promote your business on this fast growing business network:
- Empower Employees: Employees can talk about working for your company, and even create content for your page
- Encourage Recommendations: Encourage customers to post recommendations on your company page, similar to online reviews
- Optimize Your Company Page: Make sure your company page lists accurate NAP information and has a high quality logo and bio
- Publish Content: Your company page is a good place to post blogs and other forms of content
Company pages are a valuable resource for contractors. Linkedin company pages serve as a high quality citation source in addition to a social profile. Like on other social media platforms, it is important that your company page is filled with consistent contact information, a company logo, and a banner photo. Though Linkedin’s primary function is to serve as a business network, its sheer size and activity level makes it a legitimate marketing opportunity for roofing companies. If you require assistance with social media marketing, give us a call today at (800) 353-5758.
Company Page Analytics for Roofers
To know what content is resonating with followers, LinkedIn offers company page analytics. This allows roofing companies to make data driven decisions rather than taking shots in the dark. It also provides valuable insights into consumer behavior, needs, and trends. At Roofing Webmasters, we like to make informed decisions. Our goal for your business is to maximize its ROI, and the best way to do that is through the use of analytics. With company page analytics, we measure the following:
- Competition: Track follower growth in comparison to industry competitors
- Demographics: Distinguish followers by various demographics (management level, region, age, etc.)
- Engagement: Sort posts by engagement levels (likes, shares, comments, etc.)
- Trends: Filter engagements within a defined date-range (weekly, monthly, yearly, etc,)
Company page analytics play an important role in brand development, as well as advocacy and awareness. Information extracted from LinkedIn can be applied on a much larger scale. Social media trends are constantly changing, something illustrated by Facebook’s recent algorithm change, so the more data we can accumulate, the better chance we have to keep pace with the evolving nature of the digital marketplace. It’s also important not to over-complicate the process. We consult with roofing contractors as much or as little as they see fit. We understand the bottom line is what’s most important to you.
LinkedIn for Roofing Contractors
Now that you understand the advantages of a company page, you might say to yourself; I don’t have time for any of this. You won’t need time when you hire Roofing Webmasters. Our team of experts is ready to optimize and manage your Linkedin page so that you can focus on the roofing industry. Trying to manage all of these social media accounts can become a headache for roofing contractors. Solve your marketing problem by investing internet marketing from Roofing Webmasters today.
Social media management is an important element of SEO, and each element that you incorporate, gives you a better chance for success. In addition to online citations, social activity helps build your roofing company’s reputation throughout the internet. When this is accomplished, your website and social media presence can work together to promote brand awareness and increase customer growth opportunity . For roofer LinkedIn marketing services, call us now at (800) 353-5758.