Instagram is the fastest growing social networking platform in the U.S. Roofing companies can take advantage by expanding their social media marketing to include Instagram. Although the nature of your IG marketing campaign will differ from Facebook or YouTube, it can be just as effective, if not more so. First, let’s examine some of the qualities that make Instagram a unique social platform:
- Mobile: Nearly all IG users consume the network from their mobile device
- Posts: No clickable links within posts
- Stories: Promote brand awareness with segmented videos and photos
- Visual: A network built on images and short videos
Unlike Facebook, which started as a desktop-first platform, Instagram has always been mobile-centric. This speaks to its increase in popularity, as its closely paralleled the rise in mobile usage. While its demographic traditionally leaned towards younger users, it is growing among 30-64 year old’s, which includes a substantial part of the roofing market. Call (800) 353-5758 for Instagram marketing for roofers.
Branding Your Instagram Profile
One way in which IG is similar to other social platforms, is its facilitation of profile branding. Roofing companies can prove their authenticity by linking to their primary website and their Twitter and Facebook profiles. Although verification cannot be requested, publishing company photos, videos, and stories, lets users know that you are not an impostor. Roofing Webmasters can help you with every aspect of your social media marketing. Ways to brand you IG profile include:
- Branded Content: The publishing of company photos and videos
- Logo Placement: The uploading of your company logo
- Social Profiles: Inclusion of Facebook and Twitter profile links
- Website Link: Inclusion of your website URL
A web-ready company logo is crucial to social branding. Instagram, like other platforms, has an area on each profile to display an avatar, which in the case of roofing companies, should be their company logo. Roofing Webmasters offers logo design services to roofers who do not yet have a digital identity, or to companies hoping to improve upon their current design. We also optimize logo’s for web use, so that they can be effectively uploaded on platforms like Instagram.
Content For Instagram
Unlike Facebook and Twitter which offer the option to embed links within posts, Instagram disallows such posts. Because of this, the typical content like blogs, or service pages, cannot be part of your IG content strategy. Instead, you must focus on visual content like company photos and videos. Take advantage of the Stories feature which allows you to take users on a journey of your daily activity. Perhaps this can be arrival to your job, the maintenance itself, and the departure. Keeping people engaged with visual content is what makes IG so impactful.
Most modern smartphones record quality pictures and video. For this reason, it’s easier than ever before to generate company content for a visual platform. With Facebook recently changing its algorithm to prioritize non-branded content, reaching social media users organically becomes a whole lot harder. The good news is that Instagram provides an opportunity to make up for some of the traffic lost through Facebook. Call (800) 353-5758 to get started with Roofing Webmasters today!