Social media marketing is not what it once was. Reaching consumers through organic posts is not yielding positive gains for roofing companies as we settle into 2018. Despite this, social media should not be abandoned altogether. Instead, roofers should switch their focus from organic posts to paid advertising. As far as social media is concerned, paid ads can produce the leads once generated from from organic reach. Some of the highest traffic social media platforms include:
Advertising on any of the platforms above can net your roofing company a positive ROI, as long as the ads are properly developed and targeted. Roofing Webmasters offers social media advertising services to roofing contractors throughout the United States. Our years of experience promoting roofing services on behalf of companies give us an edge over “general” marketing companies that deal with all types of industries. To get started with social media advertising, give us a call today at (800) 353-5758.
Measuring Social Ad Performance
Every successful ad campaign is properly tracked and measured. After all, it’s the only way we can precisely determine a campaign’s effectiveness. The good news is that the social media platforms mentioned above all offer native tracking and analytics tools which provide valuable insights to marketers, and companies alike. For roofing contractors in particular, you should pay attention to the following metrics:
- Click-Through Rate: The rate at which people who saw your ad clicked on it
- Cost Per Click: The amount paid for each click of your ad
- Cost Per Conversion: The amount paid for a conversion (i.e. a phone call)
- Cost Per Impression: The amount paid for each set of eyes on your ad
A higher click-through rate (CTR) indicates good ad performance with proper targeting. Similarly, keeping each of the “cost per” metrics relatively low indicates a successful campaign. Roofing Webmasters will help you through each step of the process, from writing the copy of your ad, to targeting it to a specific and defined audience. Facebook, Instagram, Twitter, and others, make measurement a simple process for roofing contractors.
Optimizing Your Landing Page
Much like PPC advertising, social media ads are only as effective as their corresponding landing page. The landing page is the website that emerges once a user clicks on your ad. It could be the same site you use in your pay per click ads, or it could be one specifically designed to convert social media consumers. At Roofing Webmasters, we offer website design services as well as landing page optimization, so all of your bases are covered. You don’t want to spend the money on advertising only to have it fall through at the landing page.
Our web design team is among the best in the industry. Best yet, we focus on the roofing market and have years of data to help efficiently target your prospective customers. Social media advertising presents itself in various forms. From the promoted Facebook post, to the premium LinkedIn display ad. We’ll review each of your options thoroughly and help you decide the best medium for your specific circumstances. To get started with social media advertising, give Roofing Webmasters a call today at (800) 353-5758.