Roofing contractors can improve online presence and encourage customer interaction through social networking. Social networks like Facebook, Instagram, Twitter, LinkedIn, and YouTube prove companies with an opportunity to develop their brand online and create more avenues for customer interaction and lead generation. A host of benefits can be earned through social media, including improvements in local SEO, as well as increased trust from consumers. Platforms on which roofing companies should make themselves visible include:
Roofing Webmasters provides social media management to contractors across the United States. We ensure your profile is created and optimized on each of the networks listed above. As an SEO company for roofers, we understand the importance of social signals in improving local search visibility. MOZ’s 2017 Local Ranking Factors study concluded that social signals are, in fact, a ranking consideration. We have social media specialists on staff ready to manage your accounts and optimize them in the context of your local search optimization. Call (800) 353-5758 for social media management services for roofers.
Is Social Media Useful For Roofer Marketing?
Social media is inherently useful for engaging and interacting with consumers. But whether or not engagement can be leveraged into tangible lead generation, is undetermined. Because social networks are free to use, most of the popular platforms have become oversaturated with branded content. It became so overt on Facebook, that the network updated their algorithm as a way of bringing people together, and discouraging shameless promotion. This update in of itself limits the potential organic reach of Facebook posts for roofers. If nothing else though, it defines a standard for social content sharing, which should provide legitimate value to followers rather than clickbait. Roofing Webmasters prides itself on staying on top of the latest trends in social networking, ensuring your online presence maintains its currency. Full time roofing contractors don’t have the time or resources to handle social content on their own. That’s why a company like Roofing Webmasters can take your business to the next level. While you’re out completing roofing jobs, we are managing your social profiles and maximizing their marketing potential. Advantages to a strong social presence include:
- Authority Building: Engaging content sends positive social signals to search engines
- Brand Awareness: Visibility and accessibility are social networking pillars and help build brand awareness
- Market Research: Most social platforms offer incredibly useful user insights and measurable data
- Search Visibility: Yes, search engines consider social signals when determining local rankings
Trust is often a product of visibility and transparency. Social networks like Facebook and Instagram have made each of those qualities easier to incorporate than ever before. Visibility is free by signing up for a social account, something any business or individual can do within minutes. Transparency requires regular attention to detail, and keeping users informed after checking Twitter mentions, Facebook and IG comments, as well as YouTube ratings. We live in an age of access, and making your company available to the general public is important. Not only do social platforms grant access to current and future customers, but through an exceptionally convenient medium, and one which is readily available to anyone with a smartphone or wi-fi connection. Companies who practice good public relations earn the trust of consumers and can reap the rewards through lead generation. Tracing the line from social media presence to sales conversion defines the platform’s monetary value. Roofing Webmasters is eager to help you get started with social media management today.
An Ongoing Process
To maintain an effective social presence, companies must be vigilant and deliberate in their management. Creating a profile on Facebook, Twitter, Instagram, and others, won’t in of itself be enough to make a noticeable difference. Regular activity on each platform requires ongoing social media management. Roofing Webmasters’ conducts planning, research, and implementation of a social strategy with an intention to increase brand awareness. We consult directly with our clients through each step of the process to work from their vision and business goals. Once we understand how you want your company marketed, we can effectively optimize your social profiles and post relevant content. Our methods encourage relationship building, conversion rate optimization, and search visibility. The ongoing process includes:
- Customer Interaction: Responding to comments, replies, inquires, etc.
- Data Tracking: Measuring user behavior and interaction with your pages
- Regular Updates: Frequent updates to your social profiles to keep content fresh
- Social Posting: Engaging social posts that abide by best SEO standards
Like SEO, social networking is an ongoing process, and one that must be met with vigilance and determination. It’s well documented that a social presence can improve online reputation, and we’ve detailed ways in which it can foster positive user interactions. With our methods, we can increase brand awareness, generate leads, and improve search rankings for local queries. Depending on your company’s specific goals, we may focus more on one platform than another. For example, if you have high quality videos of your roofing contractors on the job, we can compress them and upload them to YouTube. For companies without any of their own original content (photos, videos, etc.) we can share blog posts from your website on various social outlets. To get started with social network management, or to learn more about internet marketing services for roofers, give us a call today at (800) 353-5758.