Perception often determines a consumer’s decision making. To appeal most effectively to them online, enhancing SERP presentation is recommended. Roofing Webmasters offers structure data markup which facilitates a “richer” result on Google. Richness is defined by visual appeal, and elements that grab the user’s attention at first glance. You may have noticed certain search results appear more visually pleasing than others. That’s because aspects of their data is been marked up. For example:
- Contact Information: Name, address, and phone number
- Customer Reviews: An aggregate star rating of reviews
- Service Pages: Individual pages
Roofing Webmasters strives to stay on pace with Google, and keep our clients in front of their competitors. For this reason, we’re always looking for new ethical ways of improving online presence. While structured data markup can be misused when applied excessively and for misleading data, when properly implemented, it can have a favorable affect on your roofing company’s internet marketing campaign. To incorporate structured data markup onto your website, call Roofing Webmasters today at (800) 353-5758.
Types of Search Enhacements
Google has introduced several new ways to enhance search results. Not all of them are a direct result of structured data markup, but some of them are. Rich snippets, for example, which are extensions of your Google SERP result, occur when websites implement data markup. Other enhancements like featured snippets, require a variety of resources and are subject to the approval of Google. There is no way to markup data for a featured snippet, it is instead programtaically selected by Google. Examples of search enhancements include:
- Featured Snippets: Highlighted blocks of text pulled from a webpage
- Knowledge Graph: The right hand side of SERP’s, displaying Google My Business information
- Rich Snippets: Extensions to search results, like an aggregate star rating
- Sitelinks: Expanded links which include individual pages, rather than just the homepage
The smallest details often make the biggest impact. This is particularly true in an industry and discipline that is highly competitive. Roofers know that there are several other contractors in their service radius, and the top Google spots are prime digital real estate. Whoever can secure those rankings will put themselves in great position. With that said, appearing in the top 5 but having a visually enhanced result can encourage searchers to click your website over one a few spots above it, that lacks comparable visual appeal.
Why Roofing Webmasters?
Marketing companies are a dime a dozen. The internet is filled with salesman, some ethical, others not, trying to profit from SEO as a service. What makes Roofing Webmasters different is not a singular quality. While our focus on your industry; roofing, certainly gives us a better perspective on your market than other companies would possess, what really makes us outstanding is our performance. We drive relevant traffic to roofing websites, and do so efficiently and affordably.
Markup services are one of many offered by Roofing Webmasters. With a diversely skilled team, we provide SEO, PPC advertising, social media management, and website design. As a company that covers the full spectrum of internet marketing, contractors can focus on their day to day business operation, rather than worrying about marketing their services digitally. In 2018, an online presence is crucial to business success, and having a team you can trust, that understands your market, is a major bonus for roofers. Call (800) 353-5758 for structured data markup.