Website speed matters more in 2018 than it ever has before. The internet is increasingly mobile-centric and users expect instantaneous information at their fingertips. Since Google prioritizes user experience over all else, site speed plays a role in search engine optimization. Several surveys suggest that almost 50% of users expect websites to load in 2 seconds are less. Imagine losing half of your leads because of a 3 second page load. You can avoid that fate with site speed optimization from Roofing Webmasters. Our services include:
- Clean Coding: Absence of obtrusive code elements in the design stage
- Image Compression: Shrinking image files to promote faster loading
- Responsive Design: A design methodology aimed to speed up pages on all devices
- Testing / Measurement: Utilization of speed test tools
The speed of your website is founded in its design stages. Clean code development sets the foundation for a fast website and responsive web design ensures that it only requires one website for all devices. When adding content such as images and videos, compression is ideal, since it promotes faster loading pages and the enhancement of user experience. Since all web elements are related, it’s best to have one company handle your design, optimization, and maintenance. Call Roofing Webmasters at (800) 353-5758 for site speed optimization services!
Google Speed Tools
Google has made their initiative to improve site speed, particularly on mobile devices, abundantly clear. In addition to their collaborative project with various web entities; Accelerated Mobile Pages, Google has released several free tools to test mobile site speed, and to gauge its consequences. Most recently, Google has introduced a Speed Scorecard and Impact Calculator to help websites start winning on mobile. A list of the most relevant Google speed tools are as follows:
- Impact Calculator
- Page Speed Insights
- Test Your Mobile Speed
- Speed Scorecard
With the world’s top search engine providing so many resources to facilitate the expedience of web pages, failure of web developers to comply is gross negligence and an acceptance of mediocrity. Roofing contractors may not have time, knowledge, or resources to perform the task themselves, which makes delegating those responsibilities to a trusted SEO company critical. Speeding up your website in 2018 can have a major impact on your revenue this year and beyond. The time to get started is now.
What Slows Down Roofing Websites?
Lack of responsive design is another possible cause of a slow website. If you have a separate site for mobile and desktop, it can take longer for each of them to load on their respective devices. With RWD, that is never a problem, since only one site is required, and it seamlessly adjusts to the device on which it is accessed on. Roofing Webmasters employs some of the best web designers in the industry, and is eager to help you get started today. Call (800) 353-5758 for site speed optimization for roofers.