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Website Speed Optimization for Roofers

Roofing Webmasters offers website speed optimization services as part of our SEO services in 2023. Google has alluded to site speed as a ranking factor dating back to 2010, and its algorithm has grown more advanced in detecting speed and its impact on user experience. As a result, Roofing Webmasters utilizes advanced web design practices along with tools like WPRocket to maximize client site speeds.

Does Site Speed Really Impact Rankings?

Google’s public statements on site speed as a ranking factor date back to 2010 and have continued throughout the decade. At Roofing Webmasters, we’ve worked with thousands of roofing company websites, and our data also concludes that website speed is a tangible ranking factor.

Site Speed Optimization Techniques

There are various ways to speed up your website’s loading time and enhance user experience. Using a premium-level caching plugin like WPRocket is a great place to start. You can also utilize a content delivery network (CDN) and an image optimization plugin like Imagify, which will convert your on-site images into webP format with lazyload. You can take a look at the individual speed techniques below:

Caching Plugin

A caching plugin produces a static version of webpages for users to consume. As a result, returning visitors don’t need to reload the site to view its content since they can immediately see the cached version. Roofing Webmasters uses the WPRocket plugin on clients’ websites to speed up loading time.

Content Delivery Network (CDN)

A content delivery network (CDN) is a group of servers that speed up content delivery to nearby users. Servers store data across the globe so that users are fed content from the nearest server for faster consumption. Cloudflare is an example of a high-level content delivery network option for websites.

Image Optimization

Large image files are one of the main culprits of slow roofing websites. You can reduce image files at scale using a plugin like Imagfy, which automatically creates WebP versions of images and displays them on your website. Furthermore, the plugin enables lazyload so that images only load when visible to users.

Clean Code

A lesser-known factor for slow roofing websites is obtrusive and unnecessary coding within the source code. At Roofing Webmasters, we craft lean-code websites to maximize speed for our clients. Furthermore, each of our websites is designed with SEO and user experience in mind.

Testing Your Website Speed

Google makes testing site speed simple with PageSpeed Insights. Simply enter your URL into the address bar and click “Analyze.” The tool will then display your site speed evaluations for both mobile and desktop versions, along with the main factors slowing your site speed down.

Google PageSpeed Insights Screenshot

A performance score below 70 may indicate deep-rooted problems with your website’s speed mechanisms, including its codebase.

If you would like to compare your PageSpeed Insights score to other speed test tools, consider using GTMetrix and Pingdom. If these tools consistently produce low scores for your website, contact Roofing Webmasters to optimize your company site in 2023.

What Slows Down Roofing Websites?

Website speed optimization starts in the design stage, but several other factors can slow down a website or any of its individual pages. Consider uncompressed images, server issues, hosting problems, and obtrusive JavaScript as some of the most notable perpetrators.


Shared hosting is usually the most inexpensive host plan on websites like HostGator and GoDaddy, but it can also produce the slowest-loading websites. Make sure you consult with an SEO expert before choosing a host.


Lack of responsive design is another possible cause of a slow website. If you have a separate site for mobile and desktop, it can take longer for each of them to load on their respective devices. With responsive web design, your site is programmed to adjust automatically to the device it’s being viewed from to eliminate slow load times and lost information.

Professional Site Speed Optimization Services

Multiple tactics can be utilized to get faster load speeds from your roofing website. Roofing Webmasters have the knowledge and know-how to create and implement a plan to get your site loading faster for more traffic and higher conversion rates. Our team is composed of some of the best web designers in the industry, and we are eager to help you get started today.