SEO, or search engine optimization, is the act of completing particular tasks and using specialized techniques that allow Google and other search engines to better crawl and index your website’s material. This allows your site to be ranked better in SERPs and can help increase website traffic and conversions for better ROI. These tactics are proven to achieve better ranking and more company awareness for your roofing business.
SEO is now a household term. Most roofing companies know exactly what is meant by SEO, although they aren’t sure how to implement the idea. Because of Google’s leadership as the number one source for business leads, the process of ranking on their results pages has become its own industry. With SEO now a mainstream concept, it’s important to remember why optimization is performed in the first place; to generate leads. SEO for lead generation focuses on the following:
- Click to Call: Click to call functionality to encourage online conversions from mobile users
- Niche Keywords: Pages for each of roofing service to cast a wide net on quality leads
- Traffic Relevance: Content creation that attracts visitors who require your services
- User Engagement: Visual elements, as well as high-quality content to engage website visitors
Roofing Webmasters’ SEO services place a premium on lead generation. After all, leads drive the roofing business and our clients seek out our services with that intention in mind. Often times marketing firms can complicate the process by using lots of words to say very little. They might bring up things like traffic generation, and click-through rates, but if the final result is not lead generation, it is a waste of time and money. For this reason, our experts focus on the ultimate goal, and it instructs each of our decisions. Call (800) 353-5758 for SEO for lead generation.
Gauging Lead Quality for Roofers
Not all leads hold equal value. Websites like HomeAdvisor produce shared leads, which means you’ll be fighting off competitors for every potential customer. There’s a clear difference between shared leads and exclusive leads — the latter of which is produced by Roofing Webmasters. Exclusive leads eliminate the competition aspect and simplify the conversion process. It’s much easier to close a deal without an abundance of competition attempting to snake the lead from up under you. High-quality leads are:
- Convertible: Contain a high conversion probability
- Exclusive: Are generated for your company only
- Local: Are within your service area
- Relevant: Have a real interest in your specific services
With Roofing Webmasters, you are not only pursuing leads but exclusive ones. The increased probability of sales conversion should be enough in itself to prefer leads of this caliber. But when you consider that they are also local, relevant, and free from competition, it becomes a particularly great opportunity for roofing companies. Search engine optimization is only as effective as its end result. If the result is exclusive leads, it’s more than worth your time. We look forward to helping you get started today.
SEO vs PPC for Roofing Leads
When honing your SEO for roofing leads, PPC advertising should work alongside it to provide optimal results. The two methods work best when combined, as SEO is sustainable but PPC works faster and provides greater control to advertisers. At Roofing Webmasters, we offer both SEO and PPC services for contractors. We have been managing both organic and paid campaigns for years, and our goal has remained constant; to generate exclusive leads. Don’t think of SEO and PPC as competing concepts, but rather ones that can collaborate.
Along with our SEO and PPC service, the Roofing Webmasters team also offers other internet marketing services, including content marketing, social media advertising, and website design. What really separates us, however, is our focus on the roofing industry. After working with roofers for years, we possess unique insights not found with other marketing firms. We leverage this knowledge to assist our clients in pursuing the most effective marketing campaigns, and ones that produce exclusive leads. Call (800) 353-5758 for SEO for lead generation.