The term search engine optimization, or SEO, is often thrown out by marketing services. Before investing in such services, roofing companies should know exactly what their paying for. Not all SEO is equal. Ranking #1 on Google for the term “fix a roofing tile” will not help you generate leads, because it attracts DIY’ers looking for how-to tutorials. At Roofing Webmasters, our SEO focuses on lead generation. This focus consists of:
- Click to Call: We implement click to call functionality to encourage online conversions from mobile users
- Service Specification: We create pages for each of your roofing services to cast a wide net on quality leads
- Traffic Relevance: We create content that attracts visitors who require your services
- User Engagement: We use visual elements, as well as high quality content to engage website visitors
At Roofing Webmasters, we place a premium on lead generation. After all, leads drive all roofing businesses and our customers should invest with that in mind. Don’t settle for marketing companies who will have you ranking for irrelevant terms. Put your trust in an industry specific marketing service with a proven record of success. Call (800) 353-5758 for roofer SEO for lead generation.
Gauging Lead Quality for Roofers
Certain websites like HomeAdvisor might promise leads, but what is their lead quality? Roofers with experience dealing with such services know the difference between high quality and low quality leads. Low quality leads are available to a large scope of roofing companies and have a low probability of conversion. In contrast, high quality leads are:
- Convertible: Contain a high conversion probability
- Exclusive: Our generated for your company only
- Local: Are within your service area
- Relevant: Have a real interest in your specific services
Roofing Webmasters separates itself from other companies because our SEO services focus on lead generation. Not only that, but we demand high quality leads from our own services. Our #1 priority is the success of your business. Search engine optimization is only as effective as its end result, and we are prepared to produce them in a big way.
SEO vs PPC for Roofing Leads
SEO for lead generation is distinguishable from a PPC campaign. When using SEO, leads will be generated organically. in contrast, pay per click campaigns actually cost money to run. In other words, you’ll be paying for a chance at a lead, rather than attracting them through web content, link building, and other SEO practices.
Roofing Webmasters is the #1 SEO company for roofer leads throughout the United States. We will design your website, optimize it for search engines, and specifically focus on lead generation. Don’t invest in a generic marketing company that will have you ranking for the wrong terms. Put your faith in an industry specific service that has years of experience working with roofing contractors. Call (800) 353-5758 for roofer SEO for lead generation.