The roofing industry is very competitive, and that competition extends online. With local consumers using keywords to find roofing services on the internet, there’s only room for one spot at the top of results. If your website is not generating the traffic you expected so far in 2018, competitor sites might be outranking you for important keywords. The best way to find out is through competitor analysis, which consists of the following:
- 1. Identification: Researching the local roofing market to identify up to 6 main competitors
- 2. Grading: Using metrics and analytics to grade competitor pages, as well as your own
- 3. Comparison: Comparing metrics from your own site to those of the competition
- 4. Reporting: Use data results to form reports for improvement
After analysis concludes, reporting instructs measurable improvements to be made to a website’s search engine optimization. It’s vital to note that competitor analysis is an ongoing process. To sustain a favorable position on Google SERPs, roofing companies must be vigilant and consistent in analyzing competition. Google is always evolving its algorithms, and Roofing Webmasters stays on top of the latest trends, ensuring our clients keep pace. Call (800) 353-5758 for SEO competitor analysis for roofing companies.
Grading Competitors for SEO
To grade a competitor’s SEO, analysts must account for a wealth of information. Comparing keywords alone will not produce detailed enough insights to make tangible improvements. Sets of data, combined with pre-existing industry insights can combine to formulate a reasonable conclusion. By gauging a competitors campaign philosophy, roofing companies will notice areas they’ve neglected, and areas of opportunity moving forward. Analysts grade the following aspects of competitor SEO:
- Content: The quality of the content as it pertains to user experience
- Domain Authority: How much authority a website has with search engines
- Keywords: The types of keywords, and how often they are used
- Links: The number of quality links, including internal, outbound, and backlinks
It’s important to analyze metrics in the aggregate rather than exclusively. Isolated metrics won’t lead to meaningful conclusions, but a combination of them can highlight clean areas of improvement. For example, your company might outrank competitors in on-page SEO, but trail them in quality links. This could indicate something as simple as the amount of years they’ve been in business, or something more complex like the distribution channels of their content. We can help you find out.
Why Choose Roofing Webmasters?
Many options exist to analyze competitor’s SEO. There’s tools like SEMRush, Moz On Page Grader, and SpyFu which can provide insights into the strategies of your main competitors. Keep in mind however, that data is only as effective as those who analyze it. If you don’t understand what you’re analyzing, the data will fail to have a meaningful impact on your marketing campaign, or those of your main competitors. Roofing Webmasters has all the tools necessary to both measure and analyze competitor websites.
2018 is the perfect year to take your roofing company to the next level. But you can’t do so if your rivals are dominating you on search results. Invest in Roofing Webmasters, who will not only analyze your rival’s campaigns, but will also take the actions necessary to close the gap. We offer SEO, PPC, and website design services, not to mention social media marketing. We pride ourselves in covering every aspect of your online presence. For a full spectrum internet marketing service for roofers, call (800) 353-5758 today.