Are you a roofing company looking to improve your Google search rankings in 2020? SEO has become very competitive in recent years and also very commercialized. More people are claiming to be “SEO” experts and more companies have a demand for SEO. Roofers are getting taken advantage of because they don’t understand the process. SEO is not that complicated. As a roofer you need these 3 things as your foundation:
- 1. Roofing Company Website
- 2. Google My Business Listing (with Reviews)
- 3. Quality Web Content
How Can Your Roofing Company Rank Higher?
If you have a website, Google My Business account and quality web content and still aren’t ranking, there’s other steps you can take to improve. The first task however should be to make sure that your website is designed with custom codebase including schema markup. Template websites tend to have a ceiling on where they can rank. You should also review your Google My Business listing and make sure it has accurate information, including a direct link to your website. Finally, look over your content and make sure you are blogging consistently. Aside from those things, other measures include:
- Content Marketing
- Link Building
- Keyword Research / Analysis
Roofers who have trouble ranking despite a good website often lack quality inbound links from reputable sources. When all things are equal, Google will typically favor a website that has the most high quality links. Earning these kinds of links can be a challenge but content marketing and SEO can both help. Writing great content and sharing it on social media can inspire people to link back to it. SEO on the other hand can make your rankings higher and get other sites to link to those pages when doing research on a topic. The links that will help your site will be topical and relevant to the roofing industry.
Keyword Competition for Roofing Contractors
SEO tools like MOZ & SEMRush show us which keywords are most competitive. In-depth keyword research can reveal whether or not your webpages are targeting the best terms. For example, if you have a service page on roofing repair in dallas it might be that more people are searching for dallas roof repair. Once you identify this trend you can begin to implement it into your on-page optimization and content. The keyword volume will vary depending on your location. Since tools currently don’t measure volume by zip code there will be rough estimation involved in this process.
Keywords have evolved over time and stuffing a bunch of them into your content is no longer an acceptable practice. Instead, you should supplement one or two instances of your keyword with LSI keywords for semantic search. Google interprets pages in context so words that are associated with primary terms make the page more likely to rank as a whole. The algorithm has gotten smarter and the standard for content and context has been raised. This is all for the betterment of the user experience which is what you should keep in mind when applying any kind of optimization technique.