As a business owner, you have likely heard about SEO and its importance to your online success. But, what is SEO? SEO, or search engine optimization, is a group of techniques used to help Google and other search engines correctly and quickly index your website’s information for better SERP rankings. Because SEO helps your website get found, they are an imperative addition to your roofing site.
Roofing companies looking to improve their ranking on Google search engine results pages (SERPs) should consider SEO consulting services from Roofing Webmasters. Sometimes it seems like you’ve tried everything, and your website still won’t rank in the top 5 for relevant keywords. What you need is a company that specializes in internet marketing specifically for roofers. An SEO consultant can perform several duties, including:
- Keyword Research: Generating a list of keywords that reveal both search volume and opportunity
- Market Research: Determining competitors in the local market and their strengths and weaknesses
- On-Page SEO: Optimizing website content for Google search engine results pages (SERPs)
- Off-Site SEO: Optimizing business listings, review profiles, social media accounts, etc.
When your roofing website isn’t performing well on SERPs, it could be because of missing SEO techniques. In fact, even the smallest detail of your SEO strategy can affect your website’s success. The Roofing Webmasters professionals work with you to create and implement your roofing SEO plan for more online success than ever. Our experts also provide tracking and revision of your SEO tactics and techniques to ensure you’re always getting the most from your online campaigns. Call (800) 353-5758 to find out more about SEO consulting services for your roofing company.
Qualities of an Effective SEO Consultant
Roofers can usually distinguish a legitimate SEO consulting service from an impostor rather easily. Obvious red flags include outrageous promises, along with any promotion of black hat SEO tactics. Your website is a business asset, so you cannot afford to risk its legitimacy by placing your trust in shady characters. The goal of an SEO consultant should be to improve customer acquisition and lead generation going forward. Characteristics of effective search engine consultants include:
- Affordability: A fair priced service that has a great chance for ROI
- Experience: A proven track record with documented results
- Flexibility: Is able to adjust to market trends and your company’s changing business goals
- Specificity: Has experience in the construction and contracting industry, particularly roofing
When searching for the right SEO consultant for your roofing business, ensure you partner with a group that offers complete SEO optimization. After all, return on investment (ROI) is the most important metric in a marketing campaign. Roofing Webmasters offers a wide variety of services to compliment consulting, including detailed market reporting to keep clients up to speed on their progress. We consider our relationship to be a partnership.
Setting SEO Goals For Roofing Companies
Your business goals should be at the forefront of the conversation with your SEO consulting group. Remember, the consultant works for you, and so the objectives you communicate should be their primary consideration. For this reason, it’s important for roofing companies to set clear and measurable goals. Algorithms are evolving regularly, so there is a level of volatility that exists on in SEO. With that said, having a clear and decisive course of action helps evade some of the uncertainty that plagues many companies online.
A good example of goal setting is; to increase website conversion rates by 10% by the end of month X. The goal meets all the criteria discussed above. 10% sets a measurable goal. The month X sets a defined time period, and the final result is realistically attainable. If you are unsure how to go about developing goals for your online marketing campaign, Roofing Webmasters can assist you in going through the process. Call (800) 353-5758 to find out how the Roofing Webmasters SEO consulting service can help your company’s website become more visible than ever.