A website serves as the foundation of your roofing company’s online presence. The problem is that too few sites are structured in a manner conducive to search engine optimization. Implementing a researched structure on your website can facilitate crawling and indexing, leading to increased search visibility. An effective structure is deliberate, and aims to enhance user experience through navigation. Google rewards websites that cater to user’s needs. To review, effective site structure is:
Part of an effective structure is internal linking. WordPress content management system supports seamless integration of internal links which can foster greater user engagement, and influence website performance metrics, such as; time on page, pages per visit, and bounce rate. Improving these metrics signals to Google that your site warrants an increase in SERP position. Roofing Webmasters can help you through every step of the process with our SEO services. Call (800) 353-5758 for site structure for roofing websites.
What Should Be the Site Structure for My Roofing Company?
Depending on services offered, your site structure will vary. For roofing companies that perform both residential and commercial jobs, each will have its own top level page, with subcategories of both serving as lower level pages, underneath the top levels. Structure keeps your URL’s and content organized, promoting an improved user experience and an increase in website performance metrics. Google crawls and indexes pages based on URL’s, so organizing yours facilitates proper indexing. Example of an effective site structure for roofers is:
- Main: Home, About Us, Contact Us
- Top Level: Residential Roofing, Commercial Roofing
- Low Level: Flat Roofing, Metal Roofing, Shingle Roofing, Tile Roofing, etc.
URL composition is critical to crawling and indexing. For SEO purposes, URL’s should be as concise as possible, so crawls can be performed faster, and indexing never cuts off addresses that are too long. For example, RoofingWebsite.com/commercial/flat would be the URL for your site’s flat roofing page. User’s on the page know exactly where they are with indicative words like “commercial” and “flat” without going into too great of detail, which would disturb the crawling process. Besides, the expanded detail will be in the on page content, rather than the URL.
Does a Roofing Contractor Need Site Structure?
To maximize ranking potential, the answer is yes. Google web crawlers interpret website data and index it accordingly. Having a deliberate and sound site structure facilitates proper indexing. The web designers at Roofing Webmasters posses the skill and dedication to craft a superior structure for your company website. Our years of experience handling internet marketing services for roofers, gives us an edge over other marketing companies who are more general. We can help you get started today.
You may have noticed a feature known as sitelinks on select Google search results. These links expand a search result to show individual page links underneath the main link. For your site to be selected to display sitelinks it must have a site structure deemed exemplary by Google, as well as structured data markup, an additional service offered by Roofing Webmasters. These actions, combined, should improve your website’s overall search visibility and click through rate. Call (800) 353-5758 for site structure for your roofing website.