If you have been a business owner for more than a day, it’s likely you’ve heard the term ‘SEO’ thrown out when talking about your roofing website. SEO, or search engine optimization, provides search engines with easy to read language that tells them exactly what your page is about and what content it consists of. This communication is crucial when a search is performed and Google bots or other search web crawlers are indexing your website’s information for relevance and intent.
The experts at Roofing Webmasters have years of experience in SEO tactics that deliver results. With the use of proper SEO techniques, we can ensure that your website always performs at its best. Structured data provides an accurate and organized content display for Google and other search platforms for easy content indexing and better SERP results.
An underrated aspect of SEO is the communication between search engines and the websites they index. When roofers think about online marketing, they should envision a partnership between their roofing company and the search engines that display their information. Google, the number one search engine in the world, even displays guidelines to ensure that you get the most from your SEO efforts. One way to improve the partnership between Google and your roofing company is structured data markup. Advantages of marking up website data include:
- Accelerated Mobile Pages: Display AMP’s to mobile users for quicker load times and better user experience.
- Traffic Relevance: Help Google more effectively market your services to the people who are searching for them.
- Rich Snippets: Enhance results on Google SERPs such as aggregate star ratings (review snippets).
Structured data is implemented through HTML code, and is best suited for website design experts. Although Google offers free tools like the Structured Data Markup Helper, attempting to alter website code without knowledge of design is a dangerous proposition. One mistake could wipe your entire roofing website off the server for good, an action that is irreversible without a stored backup.
Does My Roofing Company Website Need Structured Data?
Some websites don’t use structured data at all and still rank predominately on search results. With that in mind, structured markup is not an absolute necessity in order to rank well on SERPs. With that said, other variables are always at play, most notably of which is the competition level in your location and industry. The roofing business is generally competitive, and it is more likely than not that at least one of your local rivals is utilizing structured data. Invest in structured data if these factors are important to you:
- Company Presentation: How your company is perceived by consumers
- ROI: Your company’s return on investment for internet marketing
- Search Visibility: Your company’s presence on Google SERPs for relevant keywords
Roofing contractors often make the mistake of outsourcing marketing responsibilities to companies they have little to no communication with. When companies have no accountability, they often take liberties they otherwise would not. Without a direct line of communication with your marketers, you can’t discuss things like SERP presentation, how it is influenced, and how it can help achieve your business goals moving forward. With Roofing Webmasters, you’ll always have as much access to your campaign as you request.
Structured Data for Roofing Contractors
In today’s advertising market, there are many companies that offer SEO services. With so many options, it can be difficult to choose the company that best fits your needs. Specializing in the roofing industry, the Roofing Webmasters team provides informative, compelling content that’s equipped with structured data and other proven SEO techniques to help ensure that your site always ranks well in SERPs.
When you consider the familiarity with your market, our years of experience, and accompanying data, the choice becomes a bit more clear. What puts us over the top is our business principles of transparency and credibility. We believe an informed customer makes the best decision, and one they will be happiest with long-term. We keep our clients in the loop, so they are always aware of their website effectiveness and lead generation.