An underrated aspect of SEO is the communication between search engines and the website’s they index. When roofers think about internet marketing, they should envision a partnership between company and search engine. Since Google is the foremost search engine in the world, it is them who should be primarily catered to. One way to improve the partnership between Google and your roofing company is structured data markup. Advantages to marking up website data include:
- Accelerated Mobile Pages: Display AMP’s to mobile users
- Traffic Relevance: Help Google more effectively market your services
- Rich Snippets: Enhance results on Google SERPs such as aggregate star ratings (review snippets)
Structured data is implemented through HTML code, and is best suited for website design experts. Although Google offers free tools like Structured Data Markup Helper, attempting to alter website code without knowledge of design is a dangerous proposition. One mistake could wipe your entire roofing website off the server for good, an action that is irreversible without a stored backup. For assistance with structured data for your roofing website, give us a call at (800) 353-5758.
Does My Roofing Company Website Need Structured Data?
Some websites don’t use structured data at all, and still rank predominately on search results. With that in mind, structured markup is not an absolute necessity in order to rank well on SERPs. With that said, other variables are always at play, most notably of which is the competition level in your location and industry. The roofing business is generally competitive, and it is more likely than not that at least one of your local rivals is utilizing structured data. Invest in structured data if these factors are important to you:
- Company Presentation: How your company is perceived by consumers
- ROI: Your company’s return on investment for internet marketing
- Search Visibility: Your company’s presence on Google SERPs for relevant keywords
Roofing contractors often make the mistake of outsourcing marketing responsibilities to companies they have little to no communication with. When companies have no accountability, they often take liberties they otherwise would not. Without a direct line of communication with your marketers, you can’t discuss things like SERP presentation, how it is influenced, and how it can help achieve your business goals moving forward. With Roofing Webmasters, you’ll always have as much access to your campaign as you request.
Structured Data for Roofing Contractors
SEO services are more readily available than they once were, and so roofers can find a large selection of them offering all types of different services. It’s hard to make a choice when all the companies seem similar. What makes Roofing Webmasters unique is its focus and commitment to your industry. While general firms work with a wide range of business types, our services focus specifically on the roofing industry. This equips us with unique insight not found with other options.
When you consider the familiarity with your market, our years of experience and accompanying data, the choice becomes a little bit more clear. What puts us over the top is our business principles of transparency and credibility. We believe an informed customer makes the best decision, and one they will be happiest with long-term. That’s why we keep our clients in the loop at all times, so that they remain in good spirits as they begin to generate roofing leads more regularly. Call (800) 353-5758 for internet marketing services.