Search engine optimization (SEO) is now a part of most every company’s marketing budget. With the increased competition, the presence of SEO is no longer enough to distinguish a roofing company from their competitors. To stand out in 2018, roofers must develop an effective SEO strategy based on research, data, and analysis. Roofing Webmasters offers SEO strategy services for companies across the country. Aspects of optimization strategy include:
- Audience Research: Identifying and analyzing a target consumer
- Business Objectives: Setting measurable and attainable goals
- Competitor Analysis: Analyzing competitor websites / marketing campaigns
- Market Opportunity: Evaluating market trends and opportunities
Despite attempts by marketing firms to complicate the process, SEO’s fundamentals have remained consistent. To improve search visibility, a website must have quality inbound links, engaging on page content with keyword usage, and clean website design. Google has evolved to more effectively meet their ideals for website criteria. For example, tactics that once circumvented the process, such as link schemes and keyword stuffing, now incur Google penalties more often than not. Call (800) 353-5758 for SEO strategy for roofers.
What is the Best SEO Strategy for Roofing Companies?
No singular action embodies an optimization strategy for roofers. Instead, it is a series of actions, in aggregate, that combine to form an SEO strategy. We outlined areas of focus for strategy development, one of which is business objectives. Because each roofing company has their own set of goals, the strategy best suited for your business is dependent on its defined goals. Roofing Webmasters works with clients to understand what they hope to achieve through SEO and internet marketing. Examples of business objectives include:
- Increase Conversions: Convert more visitors
- Increase Traffic: Generate more incoming visitors
- Increase Visibility: Earn rankings, including through featured snippets, local 3 pack, and traditional organic results
In defining broad objectives, our experts can break them down into more detailed and measurable concepts. The goals of your business will instruct our strategy development. For example, if your goal is to increase conversions, we will research keywords with “buyer intent” and identify those with the highest search volume and opportunity. We’ll then plan to integrate them throughout your on page content with keyword placement. To increase search visibility, we’ll set a plan to claim and optimize your business listings to improve local signals.
Does a Roofing Contractor Need an SEO Strategy?
To succeed in any aspect of business, a strategy is necessary. Think of it as a roadmap for an expedition. You wouldn’t travel blindly down a path, hoping to reach your desired destination. Instead, you would mark your final destination, and map out the best route to reach it. The same is true of internet marketing and SEO , in particular. If your goal is to increase conversions online, you must develop the roadmap to reach your target destination. We can help you do that.
At Roofing Webmasters, SEO strategy development is part of our process for each and every client. We develop a strategy based on keyword research, competitor analysis, and market opportunity. Using spreadsheets we then upload the SEO strategy onto your site’s WordPress dashboard. Thanks to plugin compatibility, WordPress can then designate a URL, keyword, meta description, SEO title, and header tag(s) for each page. If you’d like to get started with an SEO strategy for roofers, give us a call at (800) 353-5758.