Google crawls websites based on URL structure. Optimizing URLs on your roofing website can make the crawling & indexing process simpler for Googlebots and help you rank the most relevant pages for the best keyword terms. Because of everything that goes into SEO it can be easy to forget about URLs. But the truth is that URL optimization is one of the most important factors for search ranking. Every roofing company website should have a clear URL hierarchy but also have the most optimal permalinks for each page. Here’s what URL optimization helps influence:
- Crawling & Indexing: Web crawlers can accurately interpret website info
- Link Earning: Google can effectively index your pages
- Ranking: The likelihood of ranking high on SERP’s is increased
- User Experience: Users are informed of their current web location
Optimized URLs are not just better for Google crawlerbots but also for website visitors. Everyone prefers to know exactly what page they are on and optimized URLs help solidify a user’s current location. If they are reading about roof repair services for example it’s nice to know that the URL address confirms that they are in fact on the roof repair page rather than something generic that gives them no real indication as to where they are and how they got there. Crawl errors are often the result of poorly optimized URLs.
Writing an SEO Friendly URL for Roofers
To avoid the aforementioned crawl errors and to maximize the SEO potential of your roofing website, writing SEO-friendly URLs is critical. A URL structure and hierarchy should be pre-planned prior to creating your website. Pages should be broken down into categories. For example, roofingwebsite.com/services/roof-repair. As you can see this URL is clear, concise and hierarchical. Roof repair is a sub category of services and lets Google and its users know exactly where they are. Optimized URLs are:
- Concise: As short as possible while maintaining relevance
- Hyphenated: Uses hyphens between words (i.e. roofing-services)
- Lowercase: Uses lowercase lettering
- Topical: Relates to the page’s topic
Concise URLs are ideal because it helps Google crawl the website faster. When URLs are too long it takes far longer to crawl and index them. It can also create mass confusion for the cralwerbot as well as the user who visits the page. Concise URLs are clean, neat, and make the process much simpler for everyone involved. Remember that a URLs conciseness should not come at the expense of its relevance. Make sure the URL slug (aka Permalink) clearly defines the page the user is on. For example a roof repair page should not have a permalink that says roofingwebsite.com/services/1-2.
URL’s and Anchor Text
Part of URL optimization includes inbound links pointing back to a given page. When URLs are clear, concise, and topical, inbound links pointing them will carry more equity. To put it simply an external domain linking to your roof repair page using the anchor text “roof repair” is going to translate both relevance and authority to your page. The best links come from sources that are related to the roofing industry in some way. whether that is a local chamber of commerce or another type of contractor who is recommending your services.
Optimizing URLs in 2019 is a simple but tenuous process. The key is to layout a URL hierarchy prior to publishing any pages. Using WordPress CMS, roofers can very easily adjust the permalinks of their web pages as well as the hierarchy of pages. The goal of every website should be to enhance user experience and helping Google crawl your pages is one way to accomplish that. By showcasing your results to the most relevant users typing the most topical queries you can achieve high quality leads from your roofing website moving forward.