Off site SEO refers to optimization that takes place away from your primary website. Like on page optimization, the goal of off site SEO is to improve your roofing company’s visibility on Google search engine results pages (SERPs). The difference is the method through which the goal is pursued, which, in this case, is through means exclusive from your primary website. Not every element of off page SEO can be directly influenced, and some of it is dependent upon an overall SEO strategy that is conducive to content marketing. Examples of search influencing platforms that are considered “off-site” include:
- Authority Websites: Building backlinks from authority websites improves SEO
- Guest Blogging: Creating guest posts on relevant blogs can enhance reputation
- Online Directories: Claiming and optimizing business listings online improves SEO
- Social Media: Creating and maintaining social media profiles enhances search optimization
Google is always improving, and one of their latest advancements comes in the form of unlinked brand mentions. It used to be that only linked mentions of your roofing company would improve SEO, but now Google web crawlers can actually interpret unlinked mentions of your company and factor it into their rankings. Google has also cracked down on manipulative off site tactics that intend to manipulate their algorithm, or users. One example of this is link scheming. Purchasing links from external websites is against Google’s standards, and will incur a penalty once identified. Call (800) 353-5758 for off site SEO services for roofers.
Backlinks and Off Site SEO
Perhaps the most impactful component of off page SEO is inbound link earning. Since backlinks originate from an external source, they are considered an off-site form of optimization. Even though your website is the entity that benefits from the created link, its origin is traced to an external source. Backlinks are one of the most important indicators of a website’s credibility. If you earn inbound links from authority websites, Google will boost your credibility by association. Quality backlinks come from pages with the following qualities:
- Anchor Text: The linked portion of the text matches the title of its destination page
- Domain Authority: Site’s considered trustworthy and authoritative by Google
- Page Quality: Has engaging, and informative content, as well as, clean design
- Page Relevance: Fits within the context of the corresponding page topic
Generally speaking, there’s three types of backlinks; natural, active, and manual. A natural link requires no action because it is formed organically without your knowledge or consent. Active links are formed through pre-existing relationships between the linking websites. Finally, a manual link is created through a tangible action, such as publishing your website URL on a directory listing or social profile. Natural links are the most valuable, because they indicate a purely ethical connection, rather than one influenced by other variables.
Roofing Webmasters Off Site SEO Services
Off page SEO is included in our organic search engine optimization services. With years of experience marketing on behalf of roofers, we understand that search visibility is about more than on page optimization. Earning inbound links from quality sources is one of the most effective ways to improve search rankings on Google SERPs. Local SEO is also largely dependent on off site optimization, such as social media, and citation sources.
If your roofing website is failing to rank prominently for relevant keywords, despite its on page optimization, it likely requires a greater focus on off site SEO. Even if your homepage features keywords, a well written meta description, and optimized images, it cannot reach its full potential without external optimization. Roofing Webmasters will handle both on page and off page SEO on your behalf, and have you ranking towards the top of Google search results. Call (800) 353-5758 for off site SEO services for roofers.