Local roofing companies are constantly looking for avenues to lead generation. Today’s marketing landscape caters to mobile users and the website’s that most effectively meet their needs. Marketing a website locally can yield massive returns for roofing contractors. After all, local customers drive your business, and are often the prized achievement for both you and your competitors. One way to generate more local leads is through keyword rankings. You can research keywords with the following tools:
- Google Keyword Planner
- Moz Keyword Explorer
Identifying local keywords is useful, but can only make an impact if properly implemented. Roofing websites should avoid keyword stuffing, a black-hat SEO tactic that can flag your site for Google penalty. Understanding keyword placement can help you avoid keyword stuffing, which can be at times blatant, with terms and phrases forced into sentences where they don’t belong, and at times accidental, with non deliberate redundancy in your writing. For local keyword ranking for roofers, call us now at (800) 353-5758.
Choosing Local Roofing Keywords
Once you have the tools at your disposal, you must learn how to identify a target keyword. Audience research is the first step, checking local forums, blog comments, and social media posts for local consumer discussion. Next you’ll want to evaluate a list of keywords on the tool of your choice. Most keyword tools have a “related keywords” option, or some variation of that, which produces a list of similar keywords. Metrics to consider when evaluating keywords include:
- Keyword Difficulty: A metric indicative of a word’s competition and opportunity in your market
- Search Volume: The amount of users searching this keyword (usually per month)
Context matters when choosing local terms to target. For example, you want phrases with buyer intent, meaning words that indicate a user’s intention to purchase. The phrase “roof repair services near me” represents a buyer intent keyword while “how to fix a roof” does not. You’ll note that the first example is from someone in search of roofing services while the second one portrays someone looking for DIY roofing tips. Attempting to rank for keywords like these generates something known as empty traffic, which means visitors won’t be converted into sales.
Local Keyword Placement
Once you’ve identified the keywords you wish to target in your local community, it’s time to implement them into your online content. The best place to start is your company website where you’ll want to place keywords in title tags, header tags, meta descriptions, and paragraph content. Make sure words are placed in context of the page topic in order to avoid the aforementioned keyword stuffing. You can also use keywords in image file names, and image ALT text.
After optimizing your website with local terms and phrases, you can move onto other digital entities. Targeting local keywords through Google AdWords can create successful PPC advertising campaigns, which with the help of geotargeting, can zero in on your target customer base. Other areas to place local language include social media profiles, directory listings, and review platforms. For assistance with local keyword ranking for roofers, call us now at (800) 353-5758.