A Crash Course on Google Search (the Essentials)

At the Roofing Webmasters, we carefully research the traits that separate top-performing roofing contractors from the rest of the industry. As more and more professionals shift their focus online to meet the rising volume of potential customers, it’s clear that roofers must understand the essentials of online search. That’s why we’ve provided this handy guide to get you started on your journey! Learn how Google search works and how your business can start getting noticed online. 

Why Google Search?

A Stylized Version of the Google Search Bar
While the Face of Google Search Continually Changes, it’s Value Remains the Same. Source: Google

Before we dive into the underlying principles of Google Search and optimizing your website, we need to answer this question. Actually, the explanation is incredibly simple: Google owns over 92% of the search industry’s market share. Every single other search engine combined (including Bing and Yahoo) don’t come close to match the volume of activity that Google supports every single day.

The overwhelming majority of your potential clients rely on Google to find their roofing services.

If that’s not enough incentive, consider the downward trend of traditional media advertising. More and more homeowners and businesses rely on Google Search. The most successful contractors have already mastered roofing SEO (search engine optimization) to dominate their local listings. Thankfully, there’s still plenty of opportunity for newcomers to catch up, especially with the help of industry experts like the Roofing Webmasters!

Grasping the Basic Search Cycle

Just like roofing comes in a familiar pattern of planning, sourcing, construction, and maintenance, so Google Search comes with its own basic cycle. Learn this rhythm, and you’ll be well on your way towards understanding the Google Search essentials. We’ll adapt the cycle specifically for roofing SEO.

  • Step #1: Roofing contractors create websites and fill it with content.
  • Step #2: Google maps the basic structure & content of each website, indexing the information.
  • Step #3: A person submits a query in the Google Search bar, then the search engine pulls all related listings from its index and ranks them by highest to lowest relevance.
An Arrow Points to Page 10, the Home of Poor Google Search Rankings
Where Roofing Companies That Never Think Past Website Creation Rank.

Content creation, site assessment, then information retrieval. That’s the basic Google Search cycle. At Roofing Webmasters, we’ve encountered countless businesses who never think past the first stage. Quality SEO for roofers addresses every stage of the search cycle to ensure success. That’s why our team custom-builds websites for easy Google indexing and keyword optimization!

Your Website / Google Relationship

Now that we’ve established why roofing contractors need Google and how the search cycle works, let’s break down the relationship between your company and the search engine. We’ll start with your company website, the foundation of search engine marketing (SEM). Almost all online marketing activities feed into your website, your most crucial asset for lead generation. 

As your company or your web developer crafts a brand new websites, keep in mind the later stages of the search cycle. Keep the site structure simple, allowing Google to fully explore your website without accidentally missing key pages. Make sure your content is highly relevant to future customer searches through keyword optimization. These are general guidelines that our team digs deeper into through other pages.

Key Points of Interaction With Google Search

Graphic design heavily impacts user experience (UX) when people visit your site. Content quality affects both UX and SEO for roofers; great writing and visuals naturally lead to higher engagement and rankings. Your business listings enhance the quality of data available on search engine results pages. Finally, your off-site activities provide indicators of how much people should trust your company website.

An Example of Professional Web Design
Roofing Contractors Must Incorporate Strong Web Design for the Best Google Search Results.

Key Resources to Aid Google Search

When it comes to succeeding in SEO for roofers, contractors need all the help they can get! Thankfully, Google offers a vast spectrum of services and tools to enhance your roofing company’s search visibility. You simply need to know where to invest your effort. The services provided in the list below allow you to analyze your site traffic, augment your search listings, and improve your keyword strategies. With the exception of Google Adwords, all of these tools are refreshingly free!

Tools to Enhance Google Search Results

  • Google My Business: Using your company’s physical address and contact information, provides better listing quality in local search results.
  • Google Maps: Utilizes geographical data from satellite imaging to map communities.
  • Google Analytics: A convenient tool for examining site performance and visitor behavior.
  • Google Search Console: A webmasters tool that monitors traffic, identifies site errors, and examines site visibility.
  • Google Adwords: Advertising platform for developing highly targeted, customizable ad campaigns.
  • Google Search: The dominate online tool for search.

Google My Business and Maps provides essential location data on your company headquarters. Even if you run an out-of-home business, having a physical address greatly enhances your results in local search. If you want to show up in local pack listings, one of the most effective ways to rank higher in search, start by filling out your free Google My Business listing (completely).

Example of a Local Pack Listing in Google Search
Google My Business Heavily Influences Your Ability to Appear in Local Packs.

Analytics and Search Console both offer incredible insights into the performance of your website. Our Roofing Webmasters take advantage of the essential reporting tools to identify opportunities and weaknesses in site traffic. This allows us to continually provide front page rankings for our clients!

Of course, Google Adwords empowers many roofing contractors to bypass organic search competition and get noticed for traffic-driving keywords. Many business report a double return on their ad spend investment! If your business hasn’t investigated Adwords before, it’s certainly worth giving it a try.

Partner With the Experts

At the Roofing Webmasters, we support countless contractors throughout the country. Our clients dominate local search in their communities, earning more traffic and higher quality leads. If your team desires more consistent growth and stronger performance online, simply talk with one of our roofing SEO specialists! We’ll be happy to answer any questions you may have.

Call (800) 353-5758 for Roofer SEO!