Marketing is rapidly changing in every industry, and roofing is no exception. With the introduction of IoT and smart devices, people have constant access to the information they need. This means big changes in the marketing world with a dramatic shift into digital advertising techniques such as social media use, PPC utilization, and link building throughout the online atmosphere. If your company is struggling to adapt to the modern marketing landscape, you may be able to benefit from professional guidance from the Roofing Webmasters team.
The days of Yellow Page listings and word-of-mouth recommendations are now ancient history and they’ve been replaced by the emergence of digital marketing channels like search engines, websites, and social media networks. Before you can find success in this overwhelming new landscape, you must develop a marketing strategy. This strategy will work as a map for each of your marketing efforts to ensure your roofing company is marketed effectively and efficiently. A good strategy consists of:
- Marketing Budget: How much you can spend
- Best Marketing Channels: The platforms through which you will market services
- Marketing Goals/Objectives: Measurable benchmarks for progress and success
- Your Marketing Resources: The tools (companies, software, services) at your disposal
Marketing strategy development for a roofing company requires expertise and attention to detail, two qualities possessed by Roofing Webmasters and our team of experts. We have an in-depth understanding of the roofing market from our years of experience working with contractors in your field. Our specialties are SEO, PPC, social media, and website design, and we are skilled and excellent in each category. To get started on your marketing strategy today, give us a call at (800) 353-5758.
What is the Best Marketing Strategy for Roofing Companies?
Choosing the best roofing marketing strategy for your company depends on your company’s goals and objectives which is why identifying these aspects is where we begin our marketing strategy development process. For roofers looking to generate immediate leads, PPC advertising is a great option. For those looking for cheaper and more sustained success, organic SEO is the way to go. The best strategy implements both concepts so short and long term goals can be pursued simultaneously. Roofing Webmasters works with contractors to determine the best strategy for their specific situation. Questions we ask include:
- Do You Have an Established Online Presence?
- How Long Have You Been in Business?
- How Many Office Locations do You Have (or Want)?
- Is Your Brand Established With a Logo and Recognizable Name?
In addition to SEO and PPC, other channels exist to execute your marketing strategy. Social media, for example, is a popular and engaging medium for marketing services. Facebook, Twitter, Instagram, LinkedIn, and YouTube, are some of many platforms through which roofers can make a name for themselves. Our services include social media marketing and/or advertising so that your company can increase its presence across all corners of the world wide web. We do everything ethically possible to increase your online presence.
How Google Relates To A Marketing Strategy
Google, as the number one search engine in the world, serves as the foundation of any marketing strategy. After all, Google My Business is the best platform for NAP citations, and Google Maps listings and reviews are commonplace on search results. Since most consumers will find your services through Google search, accommodating your strategy to meet their criteria is not just recommended, but encouraged. With Roofing Webmasters, you’ll always adhere to Google’s guidelines. We implement both organic and PPC strategies into your roofing company’s custom marketing strategy to ensure your business is properly covered throughout the web.
For contractors looking for a strategy change, Roofing Webmasters is the company for you. We work with companies in your industry and know how to market your services to a niche audience. Applying “general” marketing concepts to a specific industry is a recipe for mediocrity, especially with the plethora of industry-specific data at our disposal. Our actions are data-driven and analytical, so you can be sure that your strategy is planned and executed based on reason, rather than guesses. Call (800) 353-5758 to start your internet marketing strategy today!