When it comes to roofing, most companies depend on repair projects to build bridges between large-scale jobs. However, these jobs are difficult to come by unless you are optimized correctly with Google. Hail storm repair is one of the top reasons that homeowners search for roofers in almost every area across the country. Don’t miss out on these repair projects because your website is improperly optimized. The Roofing Webmasters can help you get your roofing website optimized for hail storm damage to ensure you get the best ROI possible on your roofing marketing and advertising investments.
Return On Investment (ROI) is the single most indicative metric of marketing success. To directly boost ROI, roofers must increase conversion probability while reducing guesswork. One of the best marketing ventures for roofers is hail storm marketing. Areas near or within your service location, recently impacted by a severe hail storm, will invariably produce a spike in roofing demand. To capture these fresh leads quickly, you must incorporate the following:
- Ad Retargeting: Target online ads to users after they navigate away from your site
- Geo-Targeting: Allocate resources only to locations affected by hail
- PPC Campaigns: Strike while the iron is hot with timely PPC campaigns
There’s no way you can possibly accomplish all of these goals on your own, but with the help of Roofing Webmasters, you certainly can. We offer various hail storm marketing techniques, including hail storm PPC services. Because the roofing industry is so competitive, it’s crucial to offer more than just SEO optimization to reach customers during and just after hail storms. This helps ensure that your business is kept front and center during even the busiest traffic times, leading to better leads and more business. By using both techniques, your Roofing Webmasters team can provide a comprehensive advertising campaign that covers every possibility.
Why Geo-Targeting is a Great Hail Storm Marketing Technique
In today’s marketing landscape, when a person needs hail storm roof repair, they typically perform a search on Google or another platform for a local keyword such as “roof repair near me” or “hail storm roof repair in Dallas, TX (or another nearby city)”. Geo-targeting allows roofing companies to spend advertising dollars only on specific locations, so your budget goes further and provides a better ROI. Many companies choose to spend minimal effort on geo-targeted marketing, leading to an exponential loss of local business. Instead, geo-targeting can provide multiple benefits such as:
- Measurable Results: Utilize Google Ads and Analytics to generate detailed reports about specific locations or campaigns.
- ROI Maximization: Produce the greatest ROI possible by targeting areas of great demand and honing your ads using analytics.
- Waste Prevention: Reduce wasted dollars by avoiding needless expenses such as ineffective marketing campaigns.
The demand for roofers after a hail storm increases exponentially. But the window of opportunity is only open for a short time. Homeowners want repairs quickly and are going to make a decision about their roofing contractor in the days or weeks following the storm. After a month has passed, your opportunity has decreased significantly. With Roofing Webmasters PPC management and geo-targeting, you can strike while the iron is hot.
Can SEO Work For Hail Storm Marketing?
Yes and no. Having a well-optimized website is always the best practice when it comes to online marketing. While organic hail storm marketing can produce some results, especially in low-population areas, the competition is fierce in the moment of hail activity and leads are numbered. PPC hail storm marketing provides a better chance of appearing when and where you need it to help boost your chances of generating promising leads.
Are you a contractor looking to grow your roofing business in 2021? What better way to put yourself on the map than with hail storm marketing from Roofing Webmasters? Targeting locations recently affected by hail storms through paid advertising can get you leads quickly and presents a golden opportunity to make a positive impression on a community. From there, your brand will begin to grow through more traditional means.