Search engine marketing without reporting is a blind investment. That’s why at Roofing Webmasters we install Google Analytics on each of our client’s websites so that we can produce regular insightful reports on the performance of your site, and the improvements that will be necessary going forward. We report on the following aspects of search marketing performance:
- Bounce Rate: Gauging how often users edit your website immediately
- Conversion Funneling: Breaking down the conversion process to isolate problem areas
- Organic Reach: Measuring your organic search relevance and the traffic it generates
- PPC ROI: Tracking the return on investment of your PPC campaigns
Regular reporting holds marketing services accountable and informs businesses of areas where improvement is necessary. If your current marketing plan doesn’t include insightful reports, 2018 is the perfect time to make a switch. Call (800) 353-5758 for roofer SEM reporting services.
Google Analytics for SEM Reporting
As we previously mentioned, Google Analytics is the catalyst for our SEM reports. It is a free tool that provides us with direct information about the performance of your website. Since Google is the number 1 search engine in the world, the data accumulated from that source is invaluable. To utilize Google Analytics for reporting, we conduct the following:
- Conversions: We create conversion goals to measure channel value
- Installation: We install GA on your website within the code
- Tracking: We setup GA to track various metrics, pages, and domains
- Troubleshooting: We correct any errors within GA and it’s integration
Analytics is a powerful tool that should be installed on every roofing company website in the nation. Unfortunately for many, their websites rely entirely on faith in 3rd party marketing services that have no quantifiable accountability. Roofing contractors looking to establish a dominant online presence in 2018 should demand regular reports.
Applying SEM Reporting Results
Once reports are generated, Roofing Webmasters can use the information to improve aspects of your website. We will consult directly with you to determine your business goals and what conversion goals are most important to you. A mutual goal for both of us is ROI or return on investment. We know that you value roofing leads in your service area, and that’s exactly what our SEM services intend to produce.
Roofing Webmasters is an internet marketing company that specializes in the roofing industry. We know exactly how to market your roofing services on search engines like Google. But you don’t have to take our word for it. With roofer SEM reporting, we quantify the results for your own eyes. This holds our company accountable, and gives your business the defined goals necessary for consistent improvement. Call (800) 353-5758 for roofer SEM reporting.