Calls to action (CTA’s) or call to action (CTA) depending on your enthusiasm for grammar are one of the most undervalued aspects of search engine marketing. They can be used within content marketing, as well as pay per click advertising. They can also be marked up with structured data to appear as rich snippets on search results. The effectiveness of your CTA heavily influences conversion rate optimization, and ultimately, the success of your online marketing campaign. A strong call to action has the following qualities:
- Clarity: Defines a clear action
- Research: Tested and data driven
- Urgency: Prompts swift action
- Visual Appeal: Pleasing to the eye
Without the accumulation of data to properly test and measure projected performance, crafting the perfect CTA can be difficult, if not impossible. The good news is Roofing Webmasters has years of data accumulated to help develop CTA’s for each of our clients. We understand what your target audience responds to, and have the numbers to prove it. Running a full time roofing company takes up the majority of your time, which is why it’s best to delegate marketing responsibilities to a trusted source. Call (800) 353-5758 for roofer calls to action.
CTA Placement For Roofing Websites
Your primary website isn’t the only place a CTA will be present, but it is certainly one of the most important, if not the most important. Research indicates that placing calls to action towards the beginning of your page or post can increase conversion rates substantially. The same is true of meta descriptions, which users will preview before even entering your website. At Roofing Webmasters, we introduce click-to-call functionality as our primary CTA, and place it on visible portions of your website. Strong call to action placement is:
- Diverse: Exists in more than one place
- Immediate: Visible immediately
- Natural: Unforced and adheres to Google Quality Guidelines
PPC ads will also display CTA’s along with their corresponding landing pages. Roofing Webmasters never violates Google Quality Guidelines, and always enhances the user experience, rather than obstructing it. Our research allows us to confidently publish CTA’s that are effective and organic. Our design team seamlessly inputs CTA’s within headers and footers of each roofing website, and our content team places them where necessary within the page or post text, and meta descriptions.
The Roofing Webmasters Advantage
A CTA works best in the framework of a larger internet marketing strategy, preferably one that includes; SEO, PPC, content marketing, website design, and more. By partnering with Roofing Webmasters, you receive each of those services and access to our years of experience and knowledge, marketing on behalf of roofers. Our design team works collaboratively with our SEO experts and content marketing group to execute an internet marketing strategy you won’t find anywhere else. Our focus on your industry separates us from other online marketing firms.
Attempting CTA integration on your own is a dangerous task, and one that can cost you big-time down the road. Going without research or with “gut” feelings often earns contractors major revenue losses, or worse. The team at Roofing Webmasters will handle each of your internet marketing tasks so you can keep your focus on day-to-day operations. With that said, we don’t keep you in the dark. We keep you updated with your progress, and offer month-to-month agreements so you can hold us accountable at all times. Call (800) 353-5758 to learn more about CTA”s for roofers.