Most advertising dollars are wasted before the roofing company realizes what’s going on. Analyzing a campaign in real-time allows contractors to make the most of their campaigns in 2020. PPC is a great tool for roofing contractors but it also has pitfalls when it is improperly managed. Professional analysis identifies what is working and what needs improvement which helps produce a greater ROI for roofing contractors.
Real-Time PPC Analysis
To get the most out of your PPC campaigns, you must analyze them in real-time. Roofing Webmasters offers PPC campaign analysis for roofing contractors throughout the United States. Not only will we set up your Google Ads campaign, but we will analyze it with tools like Google Analytics, and make data-driven improvements on the fly. Professional analysis can increase your ROI substantially, and prevent wasted spending on low-quality traffic. Our campaign analysis consists of:
- Benchmarking: Setting defined numerical goals based on market research
- Competition Research: Comparing and contrasting your campaign to competitors
- Measurement: Using selective metrics to measure campaign performance
- Improvement: Applying analytical findings to improve performance
Too often, roofing companies make the mistake of ignoring their Ads campaign after launch. The bare minimum is not enough in other business endeavors, so why would it be with pay per click advertising? As is the case with anything else, to maximize your investment, you have to devote time and resources. Finding time to run a full time roofing business while simultaneously managing your Google Ads campaign can prove overwhelming. Any campaign manager you work with should be Google certified.
Analyzing Pay Per Click Metrics
There is such thing as too much information. In the digital age, every analytical tool imaginable is at our disposal. The challenge becomes measuring the right data, and properly analyzing it to help us make better decisions. At Roofing Webmasters, we have the personnel to handle the task. With years of experience analyzing Ads campaigns for roofing companies, we’ve learned which metrics are most indicative of performance. They include:
- Click Through Rate: The rate at which users who see your Ad, click on it
- Impression Share: How often your advertisements appear on relevant search queries
- Quality Score: Google’s measurement of Ad relevance as it relates to the corresponding landing page
- Wasted Spend: An estimation of wasted dollars on your PPC campaign, generally due to poor keyword optimization
Our PPC expert is Google certified, and can prevent wasted spending in your campaigns while maximizing its efficiency. Remember, analytical data is only as good as the person analyzing it. At Roofing Webmasters, our experts are equipped with the knowledge and expertise, not only to generate measurable results, but to analyze them in an instructive manner that contributes to the overall betterment of your marketing campaign. Our focus is set on helping you generate leads without breaking the bank.
Professional Analysis for Roofing Ad Campaigns
There’s no shortage of PPC analysis companies, many of which promise results they cannot possibly deliver. At Roofing Webmasters, we value transparency and ethics and those principles are apparent from the moment you start doing business with us. There’s no tricks in our methods, and no games. We present our analysis of the data as we see it, and provide solutions to improve your pay per click advertising campaigns, with the goal of lead generation. As a company that focuses specifically on the roofing industry, we have unique insights rarely possessed by web marketers.
Our knowledge is not limited to PPC analysis. We also perform website design, search engine optimization, social media marketing, and a variety of other internet marketing tasks. We can be your one stop solution for digital marketing without locking you into a long-term commitment. Our service agreements are month to month, so we are always held accountable for our performance, and you can leave at the conclusion of every month. You’ll never want to once you experience our services first-hand. Invest in PPC analysis for your roofing campaign in 2020.