To get the most out of your PPC campaigns, you must analyze them in real-time. Roofing Webmasters offers PPC campaign analysis for roofing contractors throughout the United States. Not only will we set up your Google AdWords campaign, but we will analyze it with tools like Google Analytics, and make data-driven improvements on the fly. Professional analysis can increase your ROI substantially, and prevent wasted spending on low-quality traffic. Our campaign analysis consists of:
- Benchmarking: Setting defined numerical goals based on market research
- Competition Research: Comparing and contrasting your campaign to competitors
- Measurement: Using selective metrics to measure campaign performance
- Improvement: Applying analytical findings to improve performance
Too often, roofing companies make the mistake of ignoring their AdWords campaign after launch. The bare minimum is not enough in other business endeavors, so why would it be with pay per click advertising? As is the case with anything else, to maximize your investment, you have to devote time and resources. Finding time to run a full time roofing business while simultaneously managing your AdWords campaign can prove overwhelming. Call (800) 353-5758 for PPC campaign analysis for roofers.
Metrics for PPC Campaign Analysis
There is such thing as too much information. In the digital age, every analytical tool imaginable is at our disposal. The challenge becomes measuring the right data, and properly analyzing it to help us make better decisions. At Roofing Webmasters, we have the personnel to handle the task. With years of experience analyzing AdWords campaigns for roofing companies, we’ve learned which metrics are most indicative of performance. They include:
- Click Through Rate: The rate at which users who see your Ad, click on it
- Impression Share: How often your advertisements appear on relevant search queries
- Quality Score: Google’s measurement of Ad relevance as it relates to the corresponding landing page
- Wasted Spend: An estimation of wasted dollars on your PPC campaign, generally due to poor keyword optimization
Our PPC expert is Google certified, and can prevent wasted spending in your campaigns while maximizing its efficiency. Remember, analytical data is only as good as the person analyzing it. At Roofing Webmasters, our experts are equipped with the knowledge and expertise, not only to generate measurable results, but to analyze them in an instructive manner that contributes to the overall betterment of your marketing campaign. Our focus is set on helping you generate leads.
The #1 Roofing PPC Campaign Analysis Company
There’s no shortage of PPC analysis companies, many of which promise results they cannot possibly deliver. At Roofing Webmasters, we value transparency and ethics and those principles are apparent from the moment you start doing business with us. There’s no tricks in our methods, and no games. We present our analysis of the data as we see it, and provide solutions to improve your pay per click advertising campaigns, with the goal of lead generation. As a company that focuses specifically on the roofing industry, we have unique insights rarely possessed by web marketers.
Our services are not limited to PPC analysis. We also perform website design, search engine optimization, social media marketing, and a variety of other internet marketing tasks. We can be your one stop solution for digital marketing without locking you into a long-term commitment. Our service agreements are month to month, so we are always held accountable for our performance, and you can leave at the conclusion of every month. You’ll never want to once you experience our services first-hand. Call (800) 353-5758 for PPC campaign analysis, and other online marketing services for roofers.