If you want tangible results from your PPC campaign, it must be analyzed thoroughly for troubleshooting and goal measurement. Investing in professional analysis can pay dividends for your company. Roofing Webmasters offers PPC campaign analysis, which consists of:
- Benchmarking: Setting defined numerical goals based on market research
- Competition Research: Comparing and contrasting your campaign to competitors
- Measurement: Using selective metrics to measure campaign performance
- Improvement: Applying analytical findings to improve performance
Launching your pay per click advertising campaign via Google AdWords is only the first step of your PPC excursion. The assumption that the work ends there is only made by companies interested in the bare minimum. For roofer PPC campaign analysis, call us at (800) 353-5758.
Metrics for PPC Campaign Analysis
In this modern digital landscape, there are metrics for just about every measurement you could possibly think of. In order to avoid an overbearing amount of numbers, it is important to define a series of valuable metrics that best indicate the performance of your PPC campaign. Some metrics to consider are:
- Click Through Rate: The rate at which users who see your Ad, click on it
- Impression Share: How often your advertisements appear on relevant search queries
- Quality Score: Google’s measurement of Ad relevance as it relates to the corresponding landing page
- Wasted Spend: An estimation of wasted dollars on your PPC campaign, generally due to poor keyword optimization
Roofing Webmasters employs a team of PPC experts ready to analyze your campaign today. Not only that, but we will apply the necessary improvements to give your company the most optimal advertising campaign possible. Our goal is to increase your ROI and help you generate roofing leads quickly.
The #1 Roofing PPC Campaign Analysis Company
Though there are many options to choose from when looking for campaign analysis, there is only one company that specializes in such analysis specifically for roofing companies. Years of working with roofing contractors just like you gives us a major advantage over general PPC companies. We know what your target customer looks for in an advertisement.
At Roofing Webmasters, our services are not limited to pay per click advertising. We also offer website design, search engine optimization, social media marketing, and a variety of other internet marketing services. We are a one stop shop for all of your roofing marketing needs. Call (800) 353-5758 for roofer PPC campaign analysis.