Yelp is one of the most popular mediums for consumers to gather information about local businesses. If your roofing company intends grow its customer base, it would be wise to take your Yelp citations seriously. Think of Yelp as an interactive version of the traditional yellow page listings. You want your company name, phone number, and address to be listed accurately.
You also want your company to be properly branded. Branding is the consistent display of your information, logo, and services throughout the internet. If you are listed as a different name on Angie’s List, or a different address on HomeAdvisor, then your Yelp citation loses some of its value. Worse, your local search engine optimization (SEO) will suffer the consequences.
Yelp Citations for Roofing Companies
Online citations are very important to local SEO. Yelp is considered the number one listing directory in the United States of America. When people want to look up a local company, they usually check Yelp first. In the same way customers would find you in the yellow pages decades ago, they are now finding you on websites like Yelp. For this reason, roofer Yelp citations should be consistent. If people find multiple listings of your roofing company, each with a different address or phone number, you are going to lose customers.
It is important that you have uniform listings throughout the internet. It is also critical that you only allow one service to handle all of your citations. If your online marketing is split across multiple companies, you are creating inconsistencies for your roofing company citations. This error in judgement will hurt your local SEO rankings, and cost you customers.
How Roofing Contractors Can Optimize Yelp Citations
Roofer Yelp citations can be optimized to benefit your company. If you have yet to sign up for Yelp, the process of joining is fairly simple. It’s possible that Yelp has already acquired your roofer business data from other sources. If you have multiple variations of your name or address, the process is a little bit more messy. Multiple citations with different information will hurt your local SEO rankings. At Roofing Webmasters we can optimize your online citations for directories like Yelp.
Consistency is key when it comes to roofing contractor listing optimization. You may not even be aware that you have multiple listings with inconsistent information. Somebody in your company may have signed up for a directory years ago when you had a different address or phone number. Worse, your old marketing company may have changed the phone number without you knowing. For local companies, ranking high in local searches is imperative to business growth. As Google continues to present the most relevant search results to its users, your company should be taking the steps to gain authority. For roofer Yelp citation management call (800) 353-5758