Aside from being a noted NAP citation, HomeAdvisor is a popular website for homeowners who are looking for local roofers. A customer will request a job, and HomeAdvisor will attempt to match them with the most qualified contractor based on their ProFinder technology.
Once a match is identified, the consumers’ contact information is distributed to the contractor. In other words, it becomes a lead. Becoming a pro member of HomeAdvisor requires a paid membership.
HomeAdvisor as a Citation
On the extensive list of NAP citations for roofers, some hold especially more weight than others. One of those citations is HomeAdvisor, a directory focusing on the home service industry. As a roofer, a directory like HA is considered part of your niche market, as a higher percentage of visitors will be interested in your services than they would be in more general listing directories.
Advantages of a claimed and optimized HomeAdvisor listing include:
- Branding: HA is a good place to establish brand identity
- Contact: HA serves as an additional contact point for roofers
- SEO: HA citations have had a historically good impact on Google position
- Voice Recognition: HA has integrated with Amazon Echo to meet relevant voice commands
As you might note, HomeAdvisor is an especially beneficial citation to roofers. Not only does your company establish accurate and consistent contact information, but it does so on a platform that caters to your target audience. The effect is doubly advantageous since you establish a credible citation while also increasing your visibility to your target audience.
HomeAdvisor’s Impact On Local SEO
Google determines local SEO by trust and authority. You need consistent business listings across multiple directories to build trust and authority. Uniform information indicates to Google that your business is legitimate and worthy of moving up on local search results.
Say, for example, your listings on Google My Business, Yelp and HomeAdvisor are all accurate and consistent. If so, you can expect an increase in search visibility. Citations on HomeAdvisor help build:
For roofing contractors, local SEO is the driving force of your business’s success. You must be optimized for local search to be found online in today’s market. If you aren’t, you are losing out to competitors for hundreds, if not thousands, of potential leads.
The good news is that Roofing Webmasters can optimize your local presence rather quickly. We’ll get you listed on all the right directories and ensure consistent and accurate NAP information.
How Roofing Companies Can Build Citations With HomeAdvisor
Contractors can claim their free HomeAdvisor listing. Remember, HomeAdvisor offers an additional Pro service, which you don’t have to purchase to have a listing. The Pro service is for lead generation; you won’t need it if you invest in Roofing Webmasters.
The leads you get from local SEO will more than make up for the potential leads you’ll get from HA Pro, and our leads are exclusive. The most important thing is to claim and optimize your listing and ensure it is accurate and consistent.
One wrong piece of information can have massive consequences for your company. Imagine posting the wrong phone number on HomeAdvisor. Not only does this confuse customers who see a different phone number on your website and other sources, but it creates a real possibility of you losing out on would-be customers.
If they dial the wrong number, their next course of action is often to move on to the next available roofing company.