Roofing websites that use black-hat SEO tactics are at risk of being penalized. But in 2020, manual penalties are rarely levied. To have received one, you must have done something blatantly against Google’s guidelines. Even black-hat tactics such as manipulative link building are not that simple to penalize. After all, it could have been a competitor who launched a negative SEO attack against your website in efforts of dropping its ranking. Google has smartened up to the fact that links can come from anywhere at anytime. And since Google no longer relies so heavily on links to rank websites, it no longer has to be as aggressive its penalization of them.
Is My Roofing Website Penalized?
There’s only one way to know if you’ve truly received a manual action (penalty) and that is through Google Search Console. If you have not set up your roofing domain within GSC you should do so now by adding it as a property. If you are looking to see if a competitor’s website has been penalized you can only speculate. You can do a Google search of their website by searching for site:example.com and noting how many pages are indexed. If the number is zero, there’s a decent chance they have received manual action.
When roofing companies hear the phrase “Google Penalty” they get nervous, and rightfully so. With that said, there is a considerable amount of misinformation floating around regarding Google Penalties, what they are, and how they are issued. Roofing contractors often mistake impact from a Google Algorithm update as a Google Penalty. Though it might have a similar affect, an algorithm update is not, in fact, a penalty. Consider the differences below.
- Google Algorithm: No notification, and can only be resolved through SEO changes
- Google Penalty: Google Search Console notification, and requires a reconsideration request for resolution
If you believe your website has been slapped with an official Google Penalty, Roofing Webmasters can help. Even if it turns out that your site is merely the victim of a recent algorithm update, we can still help you regain your organic traffic through search engine optimization techniques. If your internet marketing is handled by a 3rd party, make sure they are not participating in black hat SEO tactics, which are the most common reason for penalization. To discuss this matter further, or to request a quote for website penalty recovery, give us a call now at (800) 353-5758.
Why Was Your Roofing Website Penalized?
If your roofing company website was officially penalized, there are several possible reasons why. Regardless of how the penalty originated, Roofing Webmasters can help your website recover, regaining organic traffic, and reestablishing your digital reputation. If worst comes to worst, we can bury your old website, and create a new one from scratch, this time with a solid SEO foundation. Common Google Penalties include:
- Cloaking: Displaying different pages to users than to search engines
- Keyword Stuffing: Placing keywords unnaturally throughout on page content, compromising readability
- Sneaky Redirects: Immediately redirecting users to a different URL
- Unnatural Linking: Paying for links or participating in link schemes
Contrary to popular belief, duplicate content is not an official Google penalty. As is the case with algorithmic impacts, duplicate content can negatively affect your search ranking, but not as a result of a Google Penalty. For the most part, Google Penalties are the result of intentionally malicious behavior. If your website is managed by a 3rd party entity, they could be engaging in this behavior without your knowledge, which would explain a sudden drop in rankings and organic traffic.
How Roofing Contractor Websites Can Recover
Roofing Webmasters can help your website recover from a Google Penalty. The search engine offers various tools to help websites dig themselves out of the penalty hole. The first order of business, of course, is to stop engaging in the activity that warranted the penalty in the first place. From there we can issue the reconsideration request, as explained by Google. We will also take advantage of the Link Disavow tool to distance your website from any lingering problematic links.
If your website has not received an official penalty, but has still lost a massive amount of traffic due to an algorithm update, we can help. At Roofing Webmasters we are constantly evaluating the latest algorithm changes and how they impact search results. By partnering with us, you ensure your website will never again fall victim to a Google Algorithm. Our SEO services follow Google protocol, and never jeopardize the integrity of your online presence.