Roofing Webmasters builds websites that rank for hundreds of keywords. Some marketing and web design companies only target a set number of terms. We believe that secondary keywords can have a major ROI increase for roofing contractors. An example of this would be something like architectural laminate shingles. While this keyword won’t get much search volume, the volume it does get his highly relevant and can convert at a nice percentage. It’s also a decent job to get for roofers who are looking for work. You can apply this same concept to low volume terms that pay well as jobs.
Secondary keywords can be thought of in several ways. The first is the one we just spoke on. That’s targeting low volume terms that will rank high and convert well. The second consideration is LSI keywords which are synonyms that help supplement a primary keyword. These synonyms make your page more relevant and therefore collectively boost a primary keyword by adding contextual secondary terms. You can learn more about SEO for roofers by reading our 2020 guide. The goal for keyword research is always to drive traffic and generate quality leads.
Secondary Keywords Within Content
Generally speaking, pages should be limited to one general topic. Not only is this best SEO protocol, but it keeps information organized for your readers, who in your case, are potential roofing clients. Most contractors understand the concept of a primary keyword, which directly represents your page’s primary topic. And although trying to rank for multiple other keywords is a mistake, choosing a secondary keyword can actually enhance your page’s overall search visibility. As part of our content marketing services, Roofing Webmasters utilizes secondary keywords. Advantages to using secondary terms includes:
- Internal Link Opportunities: Creates additional internal link opportunities
- Redundancy Avoidance: Using the same word over and over bores the reader
- User Reach: Switching up terms and phrases casts a wider net on search engine users
Google has made it clear that it values websites with quality content. Per their Quality Guidelines, “quality” is defined as engaging, unique, and valuable. Using synonyms helps the flow of your page, promoting engagement, while a diverse vocabulary certainly presents uniqueness. Roofing Webmasters offers content marketing as part of our SEO services. We believe that ranking prominently for relevant keywords requires adherence to Google standards, and general common sense regarding a user’s reading experience. To implement secondary keywords on your roofing website, give us a call today at (800) 353-5758.
Synonyms As Secondary Keywords For Roofers
Keeping the page about one topic is important, and that’s why secondary keywords should be synonyms, rather than completely unrelated terms or phrases. The concept of the secondary keyword is to find a new way to say the same thing. Semantic search and LSI keywords make this possible. If one of your service pages covers “TPO roof coatings” for example, the primary keyword might be “TPO roofing” while the secondary keyword might be “TPO Roof Restoration.” Using these keywords allows you to diversify your content’s vocabulary while staying on topic in regards to the overall page. Keyword synonyms should be:
- Contextual: Able to be placed within content naturally, without being forced in
- Popular: Using keyword research tools like SEMRush, the synonym should have a registered search volume
- Relevant: Relate directly with the primary keyword
Although the enhancement of user experience is not limited to on page content, and also includes things like website design and navigation, it is nonetheless a crucial aspect of your page’s intrigue. Google has improved its ability to provide relevant results for search queries, and if a user finds your page through the search engine, they are more likely than not to have some level of interest in your services. With that knowledge, the conversion process starts the moment they enter your site. Keeping readers engaged with quality content helps encourage completion of the call to action, and subsequently the converted sale. Roofing Webmasters looks forward to helping you start the process today.
How To Research Secondary Keywords
We mentioned SEMRush as a keyword research tool to measure search volume. The platform also provides a feature known as “related keywords” which provides a list of high volume terms and phrases that relate to the primary keyword. This list can be sorted by relevance, volume, and KD, which is an indicator of how difficult it would be to rank for that particular term. For LSI Keywords, you can use LSIGraph.com which is a great tool.
Roofing Webmasters offers keyword research as part of our content marketing services. If you don’t have the time or resources to track and analyze keyword opportunities, we can do so on your behalf. We even take it a step further with SEO, and custom website design. For those of you interested in immediate results, we have a Google certified PPC expert on staff ready to handle your Google AdWords campaign management. We hope you will get started soon using secondary keywords on your roofing company website.