Content refers to more than just text. Images are a visual form of content found on many web pages, and can heavily influence search engine optimization. Roofing websites often lack optimized images due to lack of knowledge or time. The image optimization process is tedious and time consuming but worth the effort. Failure to perform optimization for images can cost your website valuable spots on Google SERP’s, and subsequently deter traffic generation. Roofing Webmasters optimizes images for each client website, and focuses on the following:
- Alt Text: An images alt tag should be completed and accurate
- Compression: An image file should be compressed for web use, and encourage fast loading
- File Name: Every image file should be renamed using lowercase letters and dashes (i.e. damaged-roof.jpg)
- File Type: Only certain file types are good for web use, namely JPEG and PNG
Small details can make great impact. Even tasks that seem trivial in nature, are actually influencing your website’s ability to rank prominently on SERP’s. Relevance is a primary consideration when implementing image files throughout your on page content. For example, a service page about roof repair should display images of roofers performing repair work. Ideally, these images will come from your company archives, but royalty-free stock photos can also be used if necessary. To sign up for image optimization services, call Roofing Webmasters at (800) 353-5758.
Adding Image Captions
Captions represent a small but important aspect of photo optimization. The small text displayed underneath images provides readers with greater insight into the photo’s purpose and how it relates to the on page text. Service pages benefit especially from photo captions because they are designed for a more narrow audience. Consider a service page for TPO roof coatings, for example, which should include an image of a commercial roof coating with a detailed caption referencing the type of coating (TPO). Roofing Webmasters incorporates captions in each client website. An effective caption is:
- Concise: Short and to the point
- Informative: Descriptive and explanatory
- Relevant: Poignant and sensible
- Topical: Pertinent and applicable
Who knew a sentence or two could have such a profound affect on SEO? When you consider its origin, it makes a little bit more sense. Google values user experience, and since most consumers in the market for roofing services are less knowledgeable about the topic than you; the roofing contractor, they need more subtext. A more informed user stays on a page longer which leads to a decrease in bounce rate, and improves search ranking. Roofing Webmasters’ content marketing team crafts informative and relevant captions for each optimized image, preventing your website from ever losing out to competitors in the realm of minor details.
Finding Images for Your Roofing Website
The most effective images are original in nature, and depict your employees, your equipment, your transportation, etc. Google prefers photos like these because they are completely unique and cannot be found elsewhere on the web. Website visitors also value company-based images more so than stock photos that are boring and non-engaging. With that said, not all roofers have images in their archives, and for those just starting their business, using some stock photos as placeholders becomes the only viable option. When properly optimized, stock photos can serve their purpose and contribute to SEO, even if they lack the potential of original images.
One image you can’t simply “find” is your company logo. For contractors without a brand identity, Roofing Webmasters offers logo design services. This is useful even for companies with a current logo, but who want an enhanced and / or web-optimized version of it. The same techniques used to optimize regular photos should be applied to logos. The difference will be the file type, since logos are most commonly compressed as PNG files, which are smaller in size. Remember, a logo file will be displayed not only on your company website, but on all social media profiles, business listings, and review platforms. Call (800) 353-5758 for image optimization services for roofers.