On-page SEO is the most common form of search engine optimization and refers to actions applied directly to a primary website. In contrast to off-site SEO, it excludes independent channels like; social media, business directories, and review platforms. Instead, on-page optimization focuses specifically on elements of a main website. This form of SEO is as old as the industry itself, as the original goal of search optimization was to rank a singular website for a specific keyword. Aspects of on-page SEO include:
- Image Alt Text
- Title / Header Tags
While on-page optimization is only one aspect of earning high rankings, it is doubly advantageous because of its ability to influence other forms of SEO. For example, publishing quality content directly on your main website is an on-page action, but it can encourage other sources to form inbound links to the page, which is considered off-site SEO. For this reason, SEO on primary websites is the most powerful form of optimization on the web. To learn more about on-page SEO and how it can impact your roofing company, call us at (800) 353-5758.
SEO Page Analysis for Roofers
Your website’s homepage is usually the first impression of your company online. Consumers will often form a perception of your roofing company and its quality, or lack thereof, based on the homepage. Top level pages, including home, and main service pages, are the ones most frequently accessed through search engines. With this in mind, on-page content should be topical, specific, and fit within the context of your website’s page structure. Roofing Webmasters performs SEO analysis of the prospective customer’s current website. We evaluate the following:
- Content Quality: The value and readability of your on-page content
- Keyword Placement: How keywords are being used within your content
- Structured Data: The presence of schema markup within page HTML
- User Interface: How engaging your pages are to users
In judging content quality, we adhere strictly to Google Quality Guidelines and flag any sign of black-hat SEO. For those unfamiliar with the term, black-hat SEO refers to optimization techniques that aim to manipulate search engines at expense of the user. If you decide to sign on with Roofing Webmasters, your content will refrain from its usage at all times. An optimal web page implements keywords seamlessly into titles, headers, and meta descriptions, as well as; image alt text. When primary and secondary keywords flow within the voice and style of the content, it creates a perfect combination for SEO.
URL Structure for On-Page Optimization
One of the most important factors in on-page SEO is URL optimization. Each page is represented by a URL. For roofing websites, the URL structure should mirror your services, in a hierarchical format. For example, residential roofing services would be a top level page and be represented with: www.myroofingwebsite.com/residential. Lower level pages that dentoe subcategories of residential roofing, for example; residential roof repair, would translate to: www.myroofingwebsite.com/residential/repair. As you can see these URL slugs are hierarchical but concise and to the point, all factors conducive to strong SEO.
Concise URL’s facilitate swift and productive crawling and indexing from Google web crawlers. If search engines understand your pages’ contents and can index them quickly, they will generate relevant traffic sooner than later. Like search engines themselves, their users prefer simple URL structures, so that they know exactly what page their on without having to read through a bunch of stop words like the, and, of, etc. If a website URL read: www.myroofingwebsite.com/residential-roofing-and-repair-services, it would create alot more complication than something as simple as: www.myroofingwebsite.com/residential. To further discuss on-page optimization techniques for roofers, give us a call at (800) 353-5758.