When a community recognizes a logo, they are more likely to trust the service or product it represents, and therefore more likely to complete a transaction. The human brain processes images 60,000 times faster than it does words. A logo is only one component of brand development, and it’s what the logo represents that will ultimately speak to consumers on an intuitive level. With this in mind, roofers should develop their brand to represent:
- Authority: Perceived influence on roofing services and roof related topics
- Community: Positive notoriety within the local roofing industry
- Dependability: Established trust based on consistent performance
- Ethics: Recognized principles of conduct and integrity
The word development implies a process. Your brand can’t represent the above qualities overnight. Instead, they must be established through consistent efforts involving, content marketing, SEO, PPC, social media, reputation management, and more. The good news is that you don’t have to tackle it alone. Roofing Webmasters offers brand development services to roofers throughout the United States. Call (800) 353-5758 to ask about our services.
Brand Development Strategy For Roofing Contractors
Knowledge of favorable brand characteristics is important, but the ability to establish them through marketing techniques is what will determine the success, or lack thereof, of your brand. So where should roofing contractors start when developing a brand strategy? Before moving on to anything else, the following objectives should be completed:
- Company Assessment: The determination of your company’s strengths and weaknesses
- Logo Design: The establishment of a universal company logo
- Market Research: The accumulation and analysis of market data
- Mission Statement: The creation of a company creed
Upon completion of a branding strategy, the execution phase can begin. Logo’s should be compressed into a usable web format such as .PNG, which encourages fast loading times. Once your logo is optimized for web use, you’ll want it uploaded on your website, social media profiles, internet directory listings, and anywhere else your brand is represented online. You should also consider writing new web content to match your brand identity.
Combining Brand With Business For Roofing Companies
You have a brand, and you have a business, but how do these two entities work together to benefit your roofing company? For starters, your brand should accurately represent your business. The day to day activities of your roofing contractors should match the presentation of your company ideals. Doing good work at fair prices is the hard part, but it will serve as the foundation for brand development. Roofing Webmasters is ready and willing to increase your brand awareness today.
Our team of SEO experts handles every component of your internet marketing campaign. Not only will we develop your brand, but we will subsequently market it through various online channels, including a custom website, social media platforms, and blogging. As a roofer, your only concern should be doing great work. The team at Roofing Webmasters will handle all the rest for you. Call (800) 353-5758 to get started today with roofer brand development!