At Roofing Webmasters, we’ve been writing content for roofers for almost a decade. Although content is written on a PC or Mac, it must be optimized for mobile devices. Mobile content must be written deliberately for the mobile user and to satisfy increasingly short attention spans. In addition, content for mobile should be condensed, concise, and visually appealing. The human brain is not designed to consume information in blocks of bland text. Instead, it prefers to be engaged by visual components that surround it. Writing for mobile users its own discipline and should be treated as such.
By exploring our guide to roofing SEO in 2020, you can understand everything that goes into optimizing your website. But it should be noted that websites today are presumed mobile. It’s not just that a website should be mobile-friendly, but it should be mobile-first. This is not a projection either. The statistics back up this sentiment. With over a hundred clients already optimizing online through our program, we have found that site speed is also a factor for mobile indexing. Pages of content that can load at extra fast speeds are known as accelerated mobile pages (AMPs)
The Aftermath of Mobilegeddon
It should be no surprise that mobile internet usage is ascending at a rapid pace. Marketing companies have warned us about “Mobilegeddon” for years, urging websites to create more mobile-friendly versions to account for the progressing trend. There were approximately 40.7 million mobile-only internet users in the U.S. in 2017. That number is expected to rise to 52.3 million by 2021. Roofing websites must adapt, and producing mobile-friendly content is an important step in the process. Mobile-friendly content is:
- Attractive: Font style, size, and aesthetics matter when publishing mobile web content
- Concise: The screen is smaller, which means the content must fit within its dimensions
- Instructive: Encourage users to complete a call-to-action (i.e. clicking phone number button)
- Top-Heavy: Important info should be on the top of pages since attention spans are shorter
None of the above is possible without mobile web design. Roofing Webmasters designs each of our clients’ websites using responsive design which allows web elements, including content, to adjust to the device on which it is accessed. While many design companies offer responsive design, we take our mobile initiative a step further. We design each site as mobile-first. In other words, responsive design adapts a mobile site to desktop, rather than the opposite. Call (800) 353-5758 for mobile content management.
Google’s Mobile Initiative
Google is the center of the SEO universe, and every online decision that is made accounts for the popular search engine. If there weren’t enough evidence that mobile internet usage has taken over, Google’s initiative to enhance mobile experience should end the discussion. Google has launched mobile tools like Test My Mobile Site, and Impact Calculator, while creating Accelerated Mobile Pages to facilitate faster and cleaner presentations. Google has focused on the following mobile qualities:
- Micro-Moments: Know, Go, Do, and Buy moments
- Navigation: Mobile pages should be easily navigable with a thumb and / or finger
- Speed: Faster is better in the eyes of Google and its users
- Viewport: Users should easily consume information within screen dimensions
Google’s latest contribution to the mobile initiative talks about winning on mobile and introduces the Speed Scorecard along with the aforementioned Impact Calculator. Expect more tools from Google in the future, as the trends indicate the ascension of mobile usage will only continue to increase into 2020 and beyond. Roofing Webmasters can help you stay ahead of the curve by managing every aspect of your online presence, and ensuring the development and management of mobile-friendly content.
Why Choose Roofing Webmasters?
Various options exist for content marketing services, but how many of them specialize in the roofing industry? Roofing Webmasters knows your target audience better than most and has years of data to support your campaign. Best yet, we stay in front of the trends, constantly evaluating Google algorithm changes and finding innovative ways to market your services online. If you plan to compete with and exceed the competition in 2020, Roofing Webmasters is your best bet.
Our services extend beyond mobile content marketing. We also offer mobile website design, social media advertising, as well as local SEO. We believe that a complete online presence is the ultimate marketing solution for roofers. When these concepts work collaboratively, they have a greater impact than they would individually. Our services are month-to-month agreements so that you are never locked into a long-term contract. We are so confident in our services, that we offer you the option to leave after every month.