Duplicate content is one of the most misunderstood “issues” that can occur on a roofing website. Like paranoia, the fear of duplicate content penalties once spread through online communities at an alarming rate. The truth is that duplicate content is not actually a Google penalty. But that’s not the end of the discussion for roofing contractors. Content duplication can cause issues for your website both in terms of optimization and conversions. Roofing Webmasters provides a duplicate content check for all clients.
The Impact of Duplicate Content in 2019
Duplicate content impacts optimization and conversion for roofing contractor websites. Let’s take a look at exactly how it does:
Google doesn’t know which page to rank because two or more of them are either identical or appreciably similar. They are unsure if they should index multiple pages for the same topic or how to differentiate them. Since Google provides the best user experience, they are forced to choose the “best” version. It might not be the version that you actually want indexed which can cause problems. This can also ruin your link equity since singularly relevant links are spread through multiple pages when they should all be pointing to one high priority page.
Users looking for roofing services don’t want to find a bunch of pages that say the same thing. If they do, the chances of converting them into a customer are appreciably lower. The aesthetic influence of content cannot be understated. While roofing websites aren’t expected to be written with 5,000 word pages, they should also not be a bunch of 300 word pages with identical topics. Your page structure should be logical and hierarchical but most importantly diverse.
What Causes Duplicate Content?
When content duplication is written about, it is often to perpetuate the myth that it causes a Google penalty. What is less talked about, is what causes duplicate content in the first place. Whether you realize it or not, most cases of duplication are unintentional, and non-deceptive in nature. At Roofing Webmasters we can help you find the root cause of your issues, and correct them at their source. Common causes of duplicate content are:
- Pagination: Improperly segmented web pages and links can cause search crawlers to interpret duplicated content
- URL Alteration: If improperly optimized, WWW versions of your website are actually interpreted as completely separate pages from your non-WWW pages, and thus present identical content
- Website Migration: When roofing contractors start a new website, they often take content from their old website and place it on their new one — when failing to use a 301 redirect from the old site, to the new site, you are actually duplicating content for search engines
Aside from outright copy/pasting, causes are generally accidental and non-deceptive in nature. For this reason, many websites are unaware that they have content issues in the first place. Roofing Webmasters will perform a full website audit, and use our software to check for any identical content on the web that matches your own. At that point, we will take the necessary steps to correct the issue. We look forward to helping you get started today.
Correcting Duplicate Content Issues
If it is determined that duplicated content exists on your website, there are several ways to correct the problem. In many cases, professional web designers can fix the problem quickly. In other cases, the process can take longer, as it may span across multiple domains and URLs. Regardless of which, Roofing Webmasters can remedy the problem with our team of expert web designers. Solutions include;
- 301 Redirection: Users who land on a URL containing identical content will be re-routed to the more optimal page
- Canonicalization: The use of tags within website code to signal the “master-copy” of certain web pages
- URL Parameters: Indicating to search engines which of your URLs to prioritize
Roofing Webmasters is an all-inclusive internet marketing service. Not only will we trace the source of your identical content and promptly correct it, but we will continue to monitor your web content moving forward to prevent such occurrences from manifesting once again. All content fits into a larger search engine optimization strategy. With hundreds of clients already on board, we defined what it means to write perfect roofing content.